SEOUL COMMERCIAL AREA

왕십리도선동상점가 Traditional market

Seongdong-gu (성동구) 왕십리도선동· Area 86,695 m² · Area code 3130067 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,017.1M▲ +2.2% YoY
Stores29▼ -9.4% YoY
Sales per store₩69.6M▲ +12.8% YoY

Reading this area Stores fell 9.4% from a year earlier while estimated sales held at +2.2%, so sales per store rose 12.8%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +64.1%
Stores▼ -19.4%
Sales per store▲ +103.6%
Market size
Estimated sales (quarter)
₩2,017.1M
vs 2024Q4
+2.2%
Estimated transactions
33,928
Per-store economics
Estimated sales per store
₩69.6M
vs a year ago
+12.8%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,055.9M – ₩2,496.4M
20212022202320242025
₩1,229.6M₩2,017.1M
Stores29 – 36
20212022202320242025
3629
Sales per store₩30.2M – ₩72.6M
20212022202320242025
₩34.2M₩69.6M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 3%
20212022202320242025
0%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.2%, stores YoY -9.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
-9.4%
Franchise share
3% (1/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,275.5M₩2,017.1M
Stores 2024 Q1 → 2025 Q4
3429
Sales per store 2024 Q1 → 2025 Q4
₩66.9M₩69.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0627%
  • 06–111%
  • 11–140%
  • 14–173%
  • 17–2127%
  • 21–2442%
Age
  • 10s0%
  • 20s21%
  • 30s29%
  • 40s20%
  • 50s22%
  • 60+8%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu15%
  • Fri19%
  • Sat20%
  • Sun8%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,017.1M+2.2%29-9.4%₩69.6M+12.8%003%Sales→ · Stores↓ · Per store↑
2025Q3₩2,054.4M-11.5%29-9.4%₩70.8M-2.4%103%Sales↓ · Stores↓ · Per store→
2025Q2₩1,899.1M-23.9%29-17.1%₩65.5M-8.2%130%Sales↓ · Stores↓ · Per store↓
2025Q1₩1,764.8M-22.4%30-11.8%₩58.8M-12.1%023%Sales↓ · Stores↓ · Per store↓
2024Q4₩1,973.1M-18.9%32-8.6%₩61.7M-11.3%003%Sales↓ · Stores↓ · Per store↓
2024Q3₩2,321.6M+2.2%320.0%₩72.6M+2.2%033%Sales→ · Stores→ · Per store→
2024Q2₩2,496.4M+7.7%35+9.4%₩71.3M-1.5%103%Sales↑ · Stores↑ · Per store→
2024Q1₩2,275.5M-1.3%34+6.3%₩66.9M-7.1%233%Sales→ · Stores↑ · Per store↓
2023Q4₩2,431.7M+9.3%35+6.1%₩69.5M+3.1%303%Sales↑ · Stores↑ · Per store↑
2023Q3₩2,270.9M-1.1%32-3.0%₩71M+2.0%113%Sales→ · Stores↓ · Per store→
2023Q2₩2,317.3M+3.6%32-3.0%₩72.4M+6.9%003%Sales↑ · Stores↓ · Per store↑
2023Q1₩2,305.6M+114.8%32-3.0%₩72M+121.5%223%Sales↑ · Stores↓ · Per store↑
2022Q4₩2,224M+35.6%330.0%₩67.4M+35.6%110%Sales↑ · Stores→ · Per store↑
2022Q3₩2,296.8M+117.5%33-5.7%₩69.6M+130.7%000%Sales↑ · Stores↓ · Per store↑
2022Q2₩2,235.8M+57.7%33-8.3%₩67.8M+72.0%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩1,073.4M-12.7%33-8.3%₩32.5M-4.8%110%Sales↓ · Stores↓ · Per store↓
2021Q4₩1,639.8M33₩49.7M020%
2021Q3₩1,055.9M35₩30.2M010%
2021Q2₩1,417.8M36₩39.4M110%
2021Q1₩1,229.6M36₩34.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.