SEOUL COMMERCIAL AREA

서울약령시장 Traditional market

Dongdaemun-gu (동대문구) 제기동· Area 165,313 m² · Area code 3130086 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,476.6M▼ -20.2% YoY
Stores35▼ -2.8% YoY
Sales per store₩42.2M▼ -17.9% YoY

Reading this area Against a year earlier, estimated sales -20.2%, stores -2.8% and sales per store -17.9% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +41.4%
Stores▲ +29.6%
Sales per store▲ +9.1%
Market size
Estimated sales (quarter)
₩1,476.6M
vs 2024Q4
-20.2%
Estimated transactions
39,370
Per-store economics
Estimated sales per store
₩42.2M
vs a year ago
-17.9%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,044.4M – ₩2,098.8M
20212022202320242025
₩1,044.4M₩1,476.6M
Stores27 – 36
20212022202320242025
2735
Sales per store₩37M – ₩65.6M
20212022202320242025
₩38.7M₩42.2M
Openings0 – 4
20212022202320242025
02
Closings0 – 4
20212022202320242025
32
Franchise share8% – 11%
20212022202320242025
11%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.2%, stores YoY -2.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
-2.8%
Franchise share
9% (3/35)
Movement
Openings (rate)
2 (5%)
Closings (rate)
2 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,742M₩1,476.6M
Stores 2024 Q1 → 2025 Q4
3135
Sales per store 2024 Q1 → 2025 Q4
₩56.2M₩42.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1434%
  • 14–1716%
  • 17–2136%
  • 21–248%
Age
  • 10s0%
  • 20s4%
  • 30s13%
  • 40s17%
  • 50s22%
  • 60+44%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri14%
  • Sat21%
  • Sun10%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,476.6M-20.2%35-2.8%₩42.2M-17.9%229%Sales↓ · Stores→ · Per store↓
2025Q3₩1,765.8M-1.7%35-2.8%₩50.5M+1.1%349%Sales→ · Stores→ · Per store→
2025Q2₩1,747.7M-16.7%36+12.5%₩48.5M-26.0%218%Sales↓ · Stores↑ · Per store↓
2025Q1₩1,774M+1.8%35+12.9%₩50.7M-9.8%129%Sales→ · Stores↑ · Per store↓
2024Q4₩1,849.7M+1.3%36+16.1%₩51.4M-12.8%008%Sales→ · Stores↑ · Per store↓
2024Q3₩1,796.5M+10.7%36+16.1%₩49.9M-4.7%408%Sales↑ · Stores↑ · Per store↓
2024Q2₩2,098.8M+10.6%32+3.2%₩65.6M+7.1%109%Sales↑ · Stores↑ · Per store↑
2024Q1₩1,742M+13.5%310.0%₩56.2M+13.5%1110%Sales↑ · Stores→ · Per store↑
2023Q4₩1,826.7M+7.6%310.0%₩58.9M+7.6%0010%Sales↑ · Stores→ · Per store↑
2023Q3₩1,623.5M+20.6%31+3.3%₩52.4M+16.7%3310%Sales↑ · Stores↑ · Per store↑
2023Q2₩1,897.8M+18.1%31+3.3%₩61.2M+14.3%3310%Sales↑ · Stores↑ · Per store↑
2023Q1₩1,534.4M+37.9%31+3.3%₩49.5M+33.4%0010%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,698.1M+28.0%31+3.3%₩54.8M+23.8%3210%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,346.1M+25.6%30+3.4%₩44.9M+21.4%0010%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,606.9M+22.4%30+11.1%₩53.6M+10.2%0010%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,112.7M+6.5%30+11.1%₩37.1M-4.1%1110%Sales↑ · Stores↑ · Per store↓
2021Q4₩1,327.1M30₩44.2M2110%
2021Q3₩1,071.9M29₩37M2010%
2021Q2₩1,312.7M27₩48.6M1111%
2021Q1₩1,044.4M27₩38.7M0311%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.