SEOUL COMMERCIAL AREA

서울약령시장 Traditional market

Dongdaemun-gu (동대문구) 제기동· Area 165,313 m² · Area code 3130086 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩20.1M▼ -15.6% YoY
Stores6±0.0% YoY
Sales per store₩3.3M▼ -15.6% YoY

Reading this area Against a year earlier, estimated sales -15.6%, stores 0.0% and sales per store -15.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -57.6%
Stores▼ -25.0%
Sales per store▼ -43.5%
Market size
Estimated sales (quarter)
₩20.1M
vs 2024Q4
-15.6%
Estimated transactions
608
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
-15.6%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.9M – ₩97.8M
20212022202320242025
₩47.4M₩20.1M
Stores5 – 8
20212022202320242025
86
Sales per store₩2.6M – ₩16.1M
20212022202320242025
₩5.9M₩3.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩56.4M₩20.1M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩11.3M₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1411%
  • 14–1729%
  • 17–2146%
  • 21–2413%
Age
  • 10s0%
  • 20s1%
  • 30s0%
  • 40s7%
  • 50s26%
  • 60+66%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon19%
  • Tue6%
  • Wed18%
  • Thu11%
  • Fri23%
  • Sat17%
  • Sun6%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩20.1M-15.6%60.0%₩3.3M-15.6%000%Mixed
2025Q3₩23.5M+18.2%6-14.3%₩3.9M+37.8%000%Mixed
2025Q2₩22.2M+39.9%60.0%₩3.7M+39.9%000%Growing
2025Q1₩16.1M-71.4%6+20.0%₩2.7M-76.1%000%Possible crowding
2024Q4₩23.8M-70.5%6+20.0%₩4M-75.4%010%Possible crowding
2024Q3₩19.9M-72.5%7+40.0%₩2.8M-80.4%100%Possible crowding
2024Q2₩15.9M-80.6%60.0%₩2.6M-80.6%100%Mixed
2024Q1₩56.4M-40.1%5-16.7%₩11.3M-28.1%000%Shrinking
2023Q4₩80.7M-2.9%5-16.7%₩16.1M+16.5%000%Possible recovery
2023Q3₩72.4M-4.4%5-16.7%₩14.5M+14.7%010%Shrinking
2023Q2₩81.7M+24.0%6-14.3%₩13.6M+44.7%000%Mixed
2023Q1₩94.1M+75.1%6-14.3%₩15.7M+104.3%000%Mixed
2022Q4₩83.1M-15.0%6-14.3%₩13.9M-0.8%000%Shrinking
2022Q3₩75.7M+15.5%6-14.3%₩12.6M+34.7%010%Mixed
2022Q2₩65.9M+6.3%7-12.5%₩9.4M+21.5%000%Mixed
2022Q1₩53.8M+13.4%7-12.5%₩7.7M+29.7%000%Mixed
2021Q4₩97.8M7₩14M000%
2021Q3₩65.6M7₩9.4M010%
2021Q2₩62M8₩7.7M110%
2021Q1₩47.4M8₩5.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.