SEOUL COMMERCIAL AREA

회기시장 전통시장

동대문구회기동· Area 32,212 m² · Area code 3130098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩112.5M▲ +0.8% YoY
Stores10▼ -16.7% YoY
Sales per store₩11.2M▲ +20.9% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at +0.8%, so sales per store rose 20.9%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -33.4%
Stores▼ -9.1%
Sales per store▼ -26.8%
Market size
Estimated sales (quarter)
₩112.5M
vs 2024Q4
+0.8%
Estimated transactions
15,017
Per-store economics
Estimated sales per store
₩11.2M
vs a year ago
+20.9%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩82.2M – ₩251.2M
20212022202320242025
₩169M₩112.5M
Stores10 – 17
20212022202320242025
1110
Sales per store₩7.5M – ₩20.9M
20212022202320242025
₩15.4M₩11.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 9%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.8%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩114.5M₩112.5M
Stores 2024 Q1 → 2025 Q4
1310
Sales per store 2024 Q1 → 2025 Q4
₩8.8M₩11.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1434%
  • 14–1728%
  • 17–2129%
  • 21–242%
Age
  • 10s1%
  • 20s36%
  • 30s24%
  • 40s17%
  • 50s16%
  • 60+7%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue14%
  • Wed18%
  • Thu14%
  • Fri12%
  • Sat12%
  • Sun17%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩112.5M+0.8%10-16.7%₩11.2M+20.9%000%Possible recovery
2025Q3₩112.9M-8.4%10-23.1%₩11.3M+19.1%020%Shrinking
2025Q2₩108.9M-40.4%11-15.4%₩9.9M-29.6%009%Shrinking
2025Q1₩82.2M-28.2%11-15.4%₩7.5M-15.1%019%Shrinking
2024Q4₩111.6M-19.5%12-14.3%₩9.3M-6.0%018%Shrinking
2024Q3₩123.3M-16.8%13-13.3%₩9.5M-4.0%118%Shrinking
2024Q2₩182.8M+6.2%13-23.5%₩14.1M+38.9%118%Mixed
2024Q1₩114.5M-12.6%13-18.8%₩8.8M+7.5%018%Shrinking
2023Q4₩138.6M-37.1%14-6.7%₩9.9M-32.6%017%Shrinking
2023Q3₩148.2M-35.1%150.0%₩9.9M-35.1%137%Mixed
2023Q2₩172.1M-30.4%17+13.3%₩10.1M-38.6%106%Possible crowding
2023Q1₩131.1M-33.7%16+14.3%₩8.2M-42.0%106%Possible crowding
2022Q4₩220.5M-3.4%15+7.1%₩14.7M-9.8%117%Possible crowding
2022Q3₩228.2M-9.1%15+25.0%₩15.2M-27.3%007%Possible crowding
2022Q2₩247.4M+27.0%15+25.0%₩16.5M+1.6%107%Mixed
2022Q1₩197.8M+17.1%14+27.3%₩14.1M-8.0%117%Competition inflow
2021Q4₩228.1M14₩16.3M207%
2021Q3₩251.2M12₩20.9M218%
2021Q2₩194.9M12₩16.2M100%
2021Q1₩169M11₩15.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.