SEOUL COMMERCIAL AREA

전농로터리시장 전통시장

동대문구전농1동· Area 21,809 m² · Area code 3130099 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩125.4M▲ +0.2% YoY
Stores4±0.0% YoY
Sales per store₩31.3M▲ +0.2% YoY

Reading this area Against a year earlier, estimated sales +0.2%, stores 0.0% and sales per store +0.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +61.9%
Stores▲ +300.0%
Sales per store▼ -59.5%
Market size
Estimated sales (quarter)
₩125.4M
vs 2024Q4
+0.2%
Estimated transactions
15,307
Per-store economics
Estimated sales per store
₩31.3M
vs a year ago
+0.2%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.1M – ₩212.2M
20212022202320242025
₩77.4M₩125.4M
Stores1 – 4
20212022202320242025
14
Sales per store₩19.7M – ₩118.6M
20212022202320242025
₩77.4M₩31.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 200%
20212022202320242025
200%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩142.7M₩125.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩35.7M₩31.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1429%
  • 14–1735%
  • 17–2127%
  • 21–245%
Age
  • 10s4%
  • 20s20%
  • 30s25%
  • 40s25%
  • 50s18%
  • 60+8%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu19%
  • Fri12%
  • Sat14%
  • Sun16%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩125.4M+0.2%40.0%₩31.3M+0.2%0025%Mixed
2025Q3₩140.6M-12.4%40.0%₩35.1M-12.4%0025%Mixed
2025Q2₩126.4M-23.9%40.0%₩31.6M-23.9%0025%Mixed
2025Q1₩115.9M-18.8%40.0%₩29M-18.8%0025%Mixed
2024Q4₩125.1M-24.0%40.0%₩31.3M-24.0%0025%Mixed
2024Q3₩160.5M-24.3%40.0%₩40.1M-24.3%0025%Mixed
2024Q2₩166.2M+84.8%4+33.3%₩41.5M+38.6%0025%Growing
2024Q1₩142.7M+140.5%4+33.3%₩35.7M+80.4%0025%Growing
2023Q4₩164.6M+178.6%4+33.3%₩41.1M+109.0%0025%Growing
2023Q3₩212.2M+167.4%4+33.3%₩53M+100.6%1025%Growing
2023Q2₩89.9M+46.6%30.0%₩30M+46.6%1133%Growing
2023Q1₩59.4M-5.7%30.0%₩19.8M-5.7%0033%Mixed
2022Q4₩59.1M-35.2%30.0%₩19.7M-35.2%0033%Mixed
2022Q3₩79.3M-6.2%3+200.0%₩26.4M-68.7%0033%Possible crowding
2022Q2₩61.3M-48.3%3+200.0%₩20.4M-82.8%0033%Possible crowding
2022Q1₩63M-18.7%3+200.0%₩21M-72.9%0133%Possible crowding
2021Q4₩91.1M3₩30.4M2067%
2021Q3₩84.6M1₩84.6M00200%
2021Q2₩118.6M1₩118.6M00200%
2021Q1₩77.4M1₩77.4M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.