SEOUL COMMERCIAL AREA

전농로터리시장 전통시장

동대문구전농1동· Area 21,809 m² · Area code 3130099 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩92.8M▲ +0.6% YoY
Stores3±0.0% YoY
Sales per store₩30.9M▲ +0.6% YoY

Reading this area Against a year earlier, estimated sales +0.6%, stores 0.0% and sales per store +0.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -47.7%
Stores▼ -25.0%
Sales per store▼ -30.3%
Market size
Estimated sales (quarter)
₩92.8M
vs 2024Q4
+0.6%
Estimated transactions
4,089
Per-store economics
Estimated sales per store
₩30.9M
vs a year ago
+0.6%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.7M – ₩205.5M
20212022202320242025
₩177.3M₩92.8M
Stores3 – 5
20212022202320242025
43
Sales per store₩15.4M – ₩51.4M
20212022202320242025
₩44.3M₩30.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩154.2M₩92.8M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩51.4M₩30.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1417%
  • 14–1747%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s4%
  • 40s16%
  • 50s35%
  • 60+42%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon10%
  • Tue6%
  • Wed33%
  • Thu6%
  • Fri25%
  • Sat13%
  • Sun7%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩92.8M+0.6%30.0%₩30.9M+0.6%000%Mixed
2025Q3₩91.9M+6.1%30.0%₩30.6M+6.1%010%Growing
2025Q2₩84.7M-7.0%4+33.3%₩21.2M-30.3%000%Possible crowding
2025Q1₩126.3M-18.1%4+33.3%₩31.6M-38.6%100%Possible crowding
2024Q4₩92.2M+1.8%3-25.0%₩30.7M+35.7%000%Possible recovery
2024Q3₩86.6M-26.4%3-25.0%₩28.9M-1.9%000%Shrinking
2024Q2₩91.1M+47.8%3-25.0%₩30.4M+97.0%000%Mixed
2024Q1₩154.2M+58.4%3-25.0%₩51.4M+111.2%010%Mixed
2023Q4₩90.6M-15.7%40.0%₩22.7M-15.7%000%Mixed
2023Q3₩117.7M-10.0%40.0%₩29.4M-10.0%000%Mixed
2023Q2₩61.7M-50.9%4-20.0%₩15.4M-38.6%000%Shrinking
2023Q1₩97.3M-30.1%4-20.0%₩24.3M-12.7%000%Shrinking
2022Q4₩107.5M-20.4%40.0%₩26.9M-20.4%000%Mixed
2022Q3₩130.7M-36.4%40.0%₩32.7M-36.4%120%Mixed
2022Q2₩125.6M-14.3%5+25.0%₩25.1M-31.5%000%Possible crowding
2022Q1₩139.3M-21.5%5+25.0%₩27.9M-37.2%100%Possible crowding
2021Q4₩135M4₩33.7M000%
2021Q3₩205.5M4₩51.4M000%
2021Q2₩146.6M4₩36.6M000%
2021Q1₩177.3M4₩44.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.