SEOUL COMMERCIAL AREA

정릉골 골목형상점가 Traditional market

Seongbuk-gu (성북구) 정릉4동· Area 26,683 m² · Area code 3130118 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩347.9M▼ -17.4% YoY
Stores9±0.0% YoY
Sales per store₩38.7M▼ -17.4% YoY

Reading this area Against a year earlier, estimated sales -17.4%, stores 0.0% and sales per store -17.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.3%
Stores▼ -18.2%
Sales per store▲ +23.8%
Market size
Estimated sales (quarter)
₩347.9M
vs 2024Q4
-17.4%
Estimated transactions
7,014
Per-store economics
Estimated sales per store
₩38.7M
vs a year ago
-17.4%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩292.2M – ₩525.1M
20212022202320242025
₩343.3M₩347.9M
Stores9 – 12
20212022202320242025
119
Sales per store₩24.3M – ₩47.7M
20212022202320242025
₩31.2M₩38.7M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share8% – 18%
20212022202320242025
18%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩467M₩347.9M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩46.7M₩38.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1421%
  • 14–1712%
  • 17–2154%
  • 21–2413%
Age
  • 10s0%
  • 20s5%
  • 30s11%
  • 40s17%
  • 50s29%
  • 60+37%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu16%
  • Fri12%
  • Sat14%
  • Sun18%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩347.9M-17.4%90.0%₩38.7M-17.4%0011%Sales↓ · Stores→ · Per store↓
2025Q3₩354.3M-13.0%90.0%₩39.4M-13.0%0011%Sales↓ · Stores→ · Per store↓
2025Q2₩350.6M-21.3%9-10.0%₩39M-12.6%0011%Sales↓ · Stores↓ · Per store↓
2025Q1₩424.1M-9.2%9-10.0%₩47.1M+0.9%0011%Sales↓ · Stores↓ · Per store→
2024Q4₩421.1M-7.2%9-10.0%₩46.8M+3.1%0011%Sales↓ · Stores↓ · Per store↑
2024Q3₩407M-4.3%9-10.0%₩45.2M+6.3%0111%Sales↓ · Stores↓ · Per store↑
2024Q2₩445.7M-1.0%100.0%₩44.6M-1.0%0010%Sales→ · Stores→ · Per store→
2024Q1₩467M+13.8%10-9.1%₩46.7M+25.1%1110%Sales↑ · Stores↓ · Per store↑
2023Q4₩453.6M+23.6%10-16.7%₩45.4M+48.3%0010%Sales↑ · Stores↓ · Per store↑
2023Q3₩425.4M-8.7%10-9.1%₩42.5M+0.5%0010%Sales↓ · Stores↓ · Per store→
2023Q2₩450.1M-14.3%10-9.1%₩45M-5.7%0110%Sales↓ · Stores↓ · Per store↓
2023Q1₩410.5M+6.7%110.0%₩37.3M+6.7%019%Sales↑ · Stores→ · Per store↑
2022Q4₩367.1M-4.7%120.0%₩30.6M-4.7%108%Sales↓ · Stores→ · Per store↓
2022Q3₩465.8M+59.4%11-8.3%₩42.3M+73.9%019%Sales↑ · Stores↓ · Per store↑
2022Q2₩525.1M+12.5%110.0%₩47.7M+12.5%0018%Sales↑ · Stores→ · Per store↑
2022Q1₩384.9M+12.1%110.0%₩35M+12.1%1218%Sales↑ · Stores→ · Per store↑
2021Q4₩385.3M12₩32.1M0017%
2021Q3₩292.2M12₩24.3M2117%
2021Q2₩466.8M11₩42.4M0018%
2021Q1₩343.3M11₩31.2M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.