SEOUL COMMERCIAL AREA

돈암시장(돈암제일시장) Traditional market

Seongbuk-gu (성북구) 삼선동· Area 20,332 m² · Area code 3130120 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,405.8M▲ +4.0% YoY
Stores10±0.0% YoY
Sales per store₩440.6M▲ +4.0% YoY

Reading this area Estimated sales rose 4.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.0%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +329.8%
Stores▲ +66.7%
Sales per store▲ +157.9%
Market size
Estimated sales (quarter)
₩4,405.8M
vs 2024Q4
+4.0%
Estimated transactions
90,319
Per-store economics
Estimated sales per store
₩440.6M
vs a year ago
+4.0%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,025.2M – ₩4,820.9M
20212022202320242025
₩1,025.2M₩4,405.8M
Stores6 – 10
20212022202320242025
610
Sales per store₩154.5M – ₩482.1M
20212022202320242025
₩170.9M₩440.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,545.2M₩4,405.8M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩154.5M₩440.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1436%
  • 14–1729%
  • 17–2119%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s14%
  • 40s23%
  • 50s24%
  • 60+26%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon19%
  • Tue18%
  • Wed17%
  • Thu13%
  • Fri18%
  • Sat15%
  • Sun0%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩4,405.8M+4.0%100.0%₩440.6M+4.0%000%Sales↑ · Stores→ · Per store↑
2025Q3₩4,820.9M+31.2%100.0%₩482.1M+31.2%000%Sales↑ · Stores→ · Per store↑
2025Q2₩4,487.1M+53.7%100.0%₩448.7M+53.7%000%Sales↑ · Stores→ · Per store↑
2025Q1₩3,776.6M+144.4%100.0%₩377.7M+144.4%110%Sales↑ · Stores→ · Per store↑
2024Q4₩4,234.7M+175.1%10+25.0%₩423.5M+120.1%000%Sales↑ · Stores↑ · Per store↑
2024Q3₩3,675.5M+152.7%10+42.9%₩367.5M+76.9%000%Sales↑ · Stores↑ · Per store↑
2024Q2₩2,918.9M+121.3%10+42.9%₩291.9M+54.9%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩1,545.2M+7.2%10+42.9%₩154.5M-24.9%200%Sales↑ · Stores↑ · Per store↓
2023Q4₩1,539.2M+3.9%8+14.3%₩192.4M-9.1%100%Sales↑ · Stores↑ · Per store↓
2023Q3₩1,454.5M+14.9%70.0%₩207.8M+14.9%000%Sales↑ · Stores→ · Per store↑
2023Q2₩1,319.2M-1.2%7+16.7%₩188.5M-15.3%000%Sales→ · Stores↑ · Per store↓
2023Q1₩1,441M+24.5%7+16.7%₩205.9M+6.8%000%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,481.9M+20.8%7+16.7%₩211.7M+3.5%000%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,265.4M-1.2%7+16.7%₩180.8M-15.3%100%Sales→ · Stores↑ · Per store↓
2022Q2₩1,335.2M+19.6%60.0%₩222.5M+19.6%000%Sales↑ · Stores→ · Per store↑
2022Q1₩1,156.9M+12.9%60.0%₩192.8M+12.9%000%Sales↑ · Stores→ · Per store↑
2021Q4₩1,226.8M6₩204.5M000%
2021Q3₩1,280.7M6₩213.4M000%
2021Q2₩1,116.1M6₩186M000%
2021Q1₩1,025.2M6₩170.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.