SEOUL COMMERCIAL AREA

돈암시장(돈암제일시장) 전통시장

성북구삼선동· Area 20,332 m² · Area code 3130120 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩470.8M▼ -16.8% YoY
Stores5±0.0% YoY
Sales per store₩94.2M▼ -16.8% YoY

Reading this area Against a year earlier, estimated sales -16.8%, stores 0.0% and sales per store -16.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -66.2%
Stores▼ -50.0%
Sales per store▼ -32.4%
Market size
Estimated sales (quarter)
₩470.8M
vs 2024Q4
-16.8%
Estimated transactions
18,368
Per-store economics
Estimated sales per store
₩94.2M
vs a year ago
-16.8%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩326M – ₩1,570.3M
20212022202320242025
₩1,392.1M₩470.8M
Stores5 – 10
20212022202320242025
105
Sales per store₩65.2M – ₩174.5M
20212022202320242025
₩139.2M₩94.2M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩491.9M₩470.8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩98.4M₩94.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1428%
  • 14–1735%
  • 17–2119%
  • 21–241%
Age
  • 10s0%
  • 20s1%
  • 30s5%
  • 40s11%
  • 50s25%
  • 60+58%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon16%
  • Tue13%
  • Wed19%
  • Thu13%
  • Fri18%
  • Sat17%
  • Sun4%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩470.8M-16.8%50.0%₩94.2M-16.8%000%Mixed
2025Q3₩326M-12.9%50.0%₩65.2M-12.9%000%Mixed
2025Q2₩421.6M-19.7%50.0%₩84.3M-19.7%000%Mixed
2025Q1₩513.8M+4.4%50.0%₩102.8M+4.4%000%Growing
2024Q4₩565.8M-49.1%5-28.6%₩113.2M-28.7%000%Shrinking
2024Q3₩374.2M-71.2%5-44.4%₩74.8M-48.1%000%Shrinking
2024Q2₩525M-64.7%5-44.4%₩105M-36.5%000%Shrinking
2024Q1₩491.9M-67.4%5-44.4%₩98.4M-41.3%020%Shrinking
2023Q4₩1,111.6M-28.2%7-22.2%₩158.8M-7.7%020%Shrinking
2023Q3₩1,297.8M-5.8%90.0%₩144.2M-5.8%000%Mixed
2023Q2₩1,487.4M+5.7%90.0%₩165.3M+5.7%000%Growing
2023Q1₩1,508M+8.2%90.0%₩167.6M+8.2%000%Growing
2022Q4₩1,548.3M-1.4%90.0%₩172M-1.4%000%Mixed
2022Q3₩1,377.5M+3.8%9-10.0%₩153.1M+15.4%110%Mixed
2022Q2₩1,407.2M+8.0%9-10.0%₩156.4M+20.0%000%Mixed
2022Q1₩1,393.3M+0.1%9-10.0%₩154.8M+11.2%000%Possible recovery
2021Q4₩1,570.3M9₩174.5M010%
2021Q3₩1,326.6M10₩132.7M110%
2021Q2₩1,303.4M10₩130.3M000%
2021Q1₩1,392.1M10₩139.2M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.