SEOUL COMMERCIAL AREA

연신내상점가(연빛거리) Traditional market

Eunpyeong-gu (은평구) 갈현1동· Area 100,156 m² · Area code 3130167 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩369.5M▼ -22.2% YoY
Stores12▲ +9.1% YoY
Sales per store₩30.8M▼ -28.7% YoY

Reading this area Stores rose 9.1% from a year earlier while estimated sales stayed about the same (-22.2%), so sales per store fell 28.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +49.8%
Stores▲ +33.3%
Sales per store▲ +12.3%
Market size
Estimated sales (quarter)
₩369.5M
vs 2024Q4
-22.2%
Estimated transactions
13,401
Per-store economics
Estimated sales per store
₩30.8M
vs a year ago
-28.7%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩246.7M – ₩1,083.4M
20212022202320242025
₩246.7M₩369.5M
Stores9 – 13
20212022202320242025
912
Sales per store₩27.4M – ₩115.3M
20212022202320242025
₩27.4M₩30.8M
Openings0 – 4
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
11%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.2%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩632.7M₩369.5M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩57.5M₩30.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1427%
  • 14–1717%
  • 17–2151%
  • 21–243%
Age
  • 10s4%
  • 20s24%
  • 30s31%
  • 40s19%
  • 50s16%
  • 60+7%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon4%
  • Tue9%
  • Wed16%
  • Thu18%
  • Fri16%
  • Sat22%
  • Sun15%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩369.5M-22.2%12+9.1%₩30.8M-28.7%008%Possible crowding
2025Q3₩371.7M-21.0%13+18.2%₩28.6M-33.2%118%Possible crowding
2025Q2₩459.5M+24.3%13+8.3%₩35.3M+14.7%408%Growing
2025Q1₩400.7M-36.7%10-9.1%₩40.1M-30.3%010%Shrinking
2024Q4₩475M-41.9%11-8.3%₩43.2M-36.6%000%Shrinking
2024Q3₩470.6M-44.7%11-8.3%₩42.8M-39.7%120%Shrinking
2024Q2₩369.7M-54.4%12+9.1%₩30.8M-58.2%110%Possible crowding
2024Q1₩632.7M-41.6%11+10.0%₩57.5M-46.9%019%Possible crowding
2023Q4₩817.6M-18.6%12+33.3%₩68.1M-39.0%008%Possible crowding
2023Q3₩850.7M-18.0%12+33.3%₩70.9M-38.5%108%Possible crowding
2023Q2₩811M+6.3%11+22.2%₩73.7M-13.1%109%Competition inflow
2023Q1₩1,083.4M+54.3%10+11.1%₩108.3M+38.9%1010%Growing
2022Q4₩1,004.6M+27.8%90.0%₩111.6M+27.8%1111%Growing
2022Q3₩1,037.4M+41.2%90.0%₩115.3M+41.2%2211%Growing
2022Q2₩763.2M+159.9%9-10.0%₩84.8M+188.8%0011%Mixed
2022Q1₩702.1M+184.6%90.0%₩78M+184.6%0011%Growing
2021Q4₩786.2M9₩87.4M0011%
2021Q3₩734.8M9₩81.6M0111%
2021Q2₩293.6M10₩29.4M1010%
2021Q1₩246.7M9₩27.4M1011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.