SEOUL COMMERCIAL AREA

제일시장 Traditional market

Eunpyeong-gu (은평구) 대조동· Area 21,253 m² · Area code 3130170 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩505.6M▲ +31.4% YoY
Stores7▲ +16.7% YoY
Sales per store₩72.2M▲ +12.6% YoY

Reading this area Estimated sales rose 31.4% from a year earlier while stores were up 16.7%, so sales per store also rose 12.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +38.7%
Stores▲ +16.7%
Sales per store▲ +18.9%
Market size
Estimated sales (quarter)
₩505.6M
vs 2024Q4
+31.4%
Estimated transactions
84,297
Per-store economics
Estimated sales per store
₩72.2M
vs a year ago
+12.6%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩351.5M – ₩611.2M
20212022202320242025
₩364.6M₩505.6M
Stores6 – 7
20212022202320242025
67
Sales per store₩58.6M – ₩87.3M
20212022202320242025
₩60.8M₩72.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share114% – 200%
20212022202320242025
200%114%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +31.4%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
114% (8/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩395M₩505.6M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩65.8M₩72.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1431%
  • 14–1736%
  • 17–2123%
  • 21–241%
Age
  • 10s1%
  • 20s10%
  • 30s17%
  • 40s20%
  • 50s22%
  • 60+29%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon9%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri13%
  • Sat21%
  • Sun18%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩505.6M+31.4%7+16.7%₩72.2M+12.6%00114%Growing
2025Q3₩611.2M+37.5%7+16.7%₩87.3M+17.8%00114%Growing
2025Q2₩496.7M+16.7%7+16.7%₩71M+0.1%20114%Mixed
2025Q1₩356.8M-9.7%60.0%₩59.5M-9.7%00117%Mixed
2024Q4₩384.9M-0.4%60.0%₩64.2M-0.4%00117%Mixed
2024Q3₩444.7M-10.5%60.0%₩74.1M-10.5%00117%Mixed
2024Q2₩425.5M-10.8%60.0%₩70.9M-10.8%00117%Mixed
2024Q1₩395M+4.2%60.0%₩65.8M+4.2%00117%Growing
2023Q4₩386.4M-0.5%60.0%₩64.4M-0.5%01117%Mixed
2023Q3₩496.9M+41.4%60.0%₩82.8M+41.4%01133%Growing
2023Q2₩477.2M+2.6%60.0%₩79.5M+2.6%00150%Mixed
2023Q1₩379.1M+6.3%60.0%₩63.2M+6.3%11150%Growing
2022Q4₩388.5M-0.5%60.0%₩64.8M-0.5%21150%Mixed
2022Q3₩351.5M-19.0%60.0%₩58.6M-19.0%00133%Mixed
2022Q2₩465.2M-4.7%60.0%₩77.5M-4.7%03133%Mixed
2022Q1₩356.7M-2.2%60.0%₩59.4M-2.2%10183%Mixed
2021Q4₩390.4M6₩65.1M00167%
2021Q3₩433.8M6₩72.3M01167%
2021Q2₩488M6₩81.3M01183%
2021Q1₩364.6M6₩60.8M10200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.