SEOUL COMMERCIAL AREA

포방터시장 전통시장

서대문구홍은1동· Area 28,614 m² · Area code 3130180 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩417.4M▼ -10.4% YoY
Stores20▼ -23.1% YoY
Sales per store₩20.9M▲ +16.4% YoY

Reading this area Estimated sales fell 10.4% from a year earlier and stores fell 23.1%. Sales per store are up 16.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.3%
Stores▲ +11.1%
Sales per store▲ +3.8%
Market size
Estimated sales (quarter)
₩417.4M
vs 2024Q4
-10.4%
Estimated transactions
12,543
Per-store economics
Estimated sales per store
₩20.9M
vs a year ago
+16.4%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩330.6M – ₩529.5M
20212022202320242025
₩362M₩417.4M
Stores18 – 26
20212022202320242025
1820
Sales per store₩15.4M – ₩26.5M
20212022202320242025
₩20.1M₩20.9M
Openings0 – 6
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share0% – 5%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.4%, stores YoY -23.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-23.1%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (10%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩523.7M₩417.4M
Stores 2024 Q1 → 2025 Q4
2020
Sales per store 2024 Q1 → 2025 Q4
₩26.2M₩20.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1435%
  • 14–1718%
  • 17–2138%
  • 21–246%
Age
  • 10s0%
  • 20s11%
  • 30s21%
  • 40s16%
  • 50s26%
  • 60+26%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon7%
  • Tue13%
  • Wed15%
  • Thu19%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩417.4M-10.4%20-23.1%₩20.9M+16.4%020%Shrinking
2025Q3₩442.8M-10.1%21-19.2%₩21.1M+11.3%025%Shrinking
2025Q2₩417.3M-21.2%23+15.0%₩18.1M-31.5%114%Possible crowding
2025Q1₩368.4M-29.6%24+20.0%₩15.4M-41.4%010%Possible crowding
2024Q4₩466.1M-4.2%26+30.0%₩17.9M-26.3%110%Possible crowding
2024Q3₩492.7M+13.8%26+30.0%₩18.9M-12.4%600%Competition inflow
2024Q2₩529.5M+31.9%200.0%₩26.5M+31.9%110%Growing
2024Q1₩523.7M+47.7%20+11.1%₩26.2M+32.9%000%Growing
2023Q4₩486.5M+26.5%20+5.3%₩24.3M+20.2%110%Growing
2023Q3₩432.9M+24.1%200.0%₩21.6M+24.1%000%Growing
2023Q2₩401.5M-7.4%200.0%₩20.1M-7.4%310%Mixed
2023Q1₩354.7M+7.3%18-10.0%₩19.7M+19.2%010%Mixed
2022Q4₩384.6M-3.6%190.0%₩20.2M-3.6%010%Mixed
2022Q3₩348.8M+3.6%20+11.1%₩17.4M-6.8%110%Competition inflow
2022Q2₩433.7M+12.0%20+11.1%₩21.7M+0.8%000%Mixed
2022Q1₩330.6M-8.7%20+11.1%₩16.5M-17.8%100%Possible crowding
2021Q4₩399M19₩21M100%
2021Q3₩336.8M18₩18.7M000%
2021Q2₩387.1M18₩21.5M000%
2021Q1₩362M18₩20.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.