SEOUL COMMERCIAL AREA

아현가구거리상점가 Traditional market

Seodaemun-gu (서대문구) 북아현동· Area 45,816 m² · Area code 3130181 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩545.8M▼ -6.6% YoY
Stores7▲ +16.7% YoY
Sales per store₩78M▼ -19.9% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-6.6%), so sales per store fell 19.9%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.9%
Stores▲ +40.0%
Sales per store▼ -6.5%
Market size
Estimated sales (quarter)
₩545.8M
vs 2024Q4
-6.6%
Estimated transactions
9,276
Per-store economics
Estimated sales per store
₩78M
vs a year ago
-19.9%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩416.9M – ₩797.4M
20212022202320242025
₩416.9M₩545.8M
Stores5 – 7
20212022202320242025
57
Sales per store₩66.9M – ₩140.3M
20212022202320242025
₩83.4M₩78M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.6%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
14% (1/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩468.5M₩545.8M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩66.9M₩78M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–116%
  • 11–1422%
  • 14–1713%
  • 17–2145%
  • 21–2412%
Age
  • 10s0%
  • 20s2%
  • 30s12%
  • 40s19%
  • 50s27%
  • 60+40%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon6%
  • Tue14%
  • Wed14%
  • Thu15%
  • Fri15%
  • Sat20%
  • Sun17%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩545.8M-6.6%7+16.7%₩78M-19.9%0014%Sales↓ · Stores↑ · Per store↓
2025Q3₩797.4M+2.1%7+16.7%₩113.9M-12.5%0014%Sales→ · Stores↑ · Per store↓
2025Q2₩577.1M-13.1%7+16.7%₩82.4M-25.5%1014%Sales↓ · Stores↑ · Per store↓
2025Q1₩453.2M-3.2%6-14.3%₩75.5M+12.9%1117%Sales↓ · Stores↓ · Per store↑
2024Q4₩584.2M+20.1%60.0%₩97.4M+20.1%1117%Sales↑ · Stores→ · Per store↑
2024Q3₩781.2M+17.6%60.0%₩130.2M+17.6%0017%Sales↑ · Stores→ · Per store↑
2024Q2₩664.4M+6.7%60.0%₩110.7M+6.7%0117%Sales↑ · Stores→ · Per store↑
2024Q1₩468.5M+8.9%7+16.7%₩66.9M-6.7%1014%Sales↑ · Stores↑ · Per store↓
2023Q4₩486.6M+5.8%60.0%₩81.1M+5.8%0017%Sales↑ · Stores→ · Per store↑
2023Q3₩664.4M-3.3%60.0%₩110.7M-3.3%2117%Sales↓ · Stores→ · Per store↓
2023Q2₩622.6M+6.5%6+20.0%₩103.8M-11.2%000%Sales↑ · Stores↑ · Per store↓
2023Q1₩430.3M+0.3%6+20.0%₩71.7M-16.4%000%Sales→ · Stores↑ · Per store↓
2022Q4₩460M+10.3%6+20.0%₩76.7M-8.1%000%Sales↑ · Stores↑ · Per store↓
2022Q3₩687.1M-2.0%6+20.0%₩114.5M-18.4%100%Sales→ · Stores↑ · Per store↓
2022Q2₩584.4M-9.5%50.0%₩116.9M-9.5%000%Sales↓ · Stores→ · Per store↓
2022Q1₩429M+2.9%50.0%₩85.8M+2.9%000%Sales→ · Stores→ · Per store→
2021Q4₩417.1M5₩83.4M000%
2021Q3₩701.5M5₩140.3M000%
2021Q2₩645.9M5₩129.2M000%
2021Q1₩416.9M5₩83.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.