SEOUL COMMERCIAL AREA

망원월드컵시장 전통시장

마포구망원2동· Area 30,025 m² · Area code 3130185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩213.4M▲ +13.1% YoY
Stores17▼ -5.6% YoY
Sales per store₩12.6M▲ +19.7% YoY

Reading this area Against a year earlier, estimated sales +13.1%, stores -5.6% and sales per store +19.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +102.8%
Stores▲ +30.8%
Sales per store▲ +55.1%
Market size
Estimated sales (quarter)
₩213.4M
vs 2024Q4
+13.1%
Estimated transactions
8,685
Per-store economics
Estimated sales per store
₩12.6M
vs a year ago
+19.7%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩105.2M – ₩213.4M
20212022202320242025
₩105.2M₩213.4M
Stores13 – 18
20212022202320242025
1317
Sales per store₩8.1M – ₩13.2M
20212022202320242025
₩8.1M₩12.6M
Openings0 – 3
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share11% – 15%
20212022202320242025
15%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.1%, stores YoY -5.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-5.6%
Franchise share
12% (2/17)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩168M₩213.4M
Stores 2024 Q1 → 2025 Q4
1617
Sales per store 2024 Q1 → 2025 Q4
₩10.5M₩12.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–112%
  • 11–1424%
  • 14–1714%
  • 17–2137%
  • 21–2420%
Age
  • 10s0%
  • 20s19%
  • 30s25%
  • 40s14%
  • 50s24%
  • 60+18%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon13%
  • Tue8%
  • Wed13%
  • Thu17%
  • Fri15%
  • Sat17%
  • Sun18%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩213.4M+13.1%17-5.6%₩12.6M+19.7%1012%Mixed
2025Q3₩193M+8.2%16-11.1%₩12.1M+21.7%0013%Mixed
2025Q2₩195.1M+4.6%160.0%₩12.2M+4.6%0213%Growing
2025Q1₩184.9M+10.1%18+12.5%₩10.3M-2.2%0011%Mixed
2024Q4₩188.7M+2.2%18+28.6%₩10.5M-20.5%1111%Possible crowding
2024Q3₩178.3M+35.8%18+20.0%₩9.9M+13.2%2011%Growing
2024Q2₩186.5M+30.3%16+6.7%₩11.7M+22.1%2213%Growing
2024Q1₩168M+22.6%16+6.7%₩10.5M+15.0%3113%Growing
2023Q4₩184.6M+0.9%14-6.7%₩13.2M+8.2%0114%Possible recovery
2023Q3₩131.3M-10.1%15+7.1%₩8.8M-16.1%0013%Possible crowding
2023Q2₩143.2M+17.7%15+15.4%₩9.5M+2.0%1113%Mixed
2023Q1₩137M+17.8%15+15.4%₩9.1M+2.1%0013%Mixed
2022Q4₩182.9M+26.2%15+15.4%₩12.2M+9.4%2113%Growing
2022Q3₩146M+22.4%14+7.7%₩10.4M+13.7%1014%Growing
2022Q2₩121.6M-2.3%130.0%₩9.4M-2.3%0015%Mixed
2022Q1₩116.3M+10.6%130.0%₩8.9M+10.6%0015%Growing
2021Q4₩144.9M13₩11.1M0015%
2021Q3₩119.3M13₩9.2M0015%
2021Q2₩124.4M13₩9.6M0015%
2021Q1₩105.2M13₩8.1M1015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.