SEOUL COMMERCIAL AREA

성대전통시장(성대시장) Traditional market

Dongjak-gu (동작구) 상도3동· Area 53,092 m² · Area code 3130261 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩224.5M▼ -13.2% YoY
Stores4±0.0% YoY
Sales per store₩56.1M▼ -13.2% YoY

Reading this area Against a year earlier, estimated sales -13.2%, stores 0.0% and sales per store -13.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q4 → 2025 Q4
Estimated sales▲ +3.0%
Stores▲ +100.0%
Sales per store▼ -48.5%
Market size
Estimated sales (quarter)
₩224.5M
vs 2024Q4
-13.2%
Estimated transactions
14,641
Per-store economics
Estimated sales per store
₩56.1M
vs a year ago
-13.2%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩194.3M – ₩270.8M
20212022202320242025
₩224.5M
Stores1 – 5
20212022202320242025
14
Sales per store₩41.8M – ₩109M
20212022202320242025
₩56.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share25% – 100%
20212022202320242025
100%75%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
75% (3/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩262.3M₩224.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩65.6M₩56.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1439%
  • 14–1722%
  • 17–2136%
  • 21–242%
Age
  • 10s1%
  • 20s7%
  • 30s17%
  • 40s18%
  • 50s24%
  • 60+32%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon14%
  • Tue13%
  • Wed15%
  • Thu14%
  • Fri14%
  • Sat16%
  • Sun14%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩224.5M-13.2%40.0%₩56.1M-13.2%0175%Mixed
2025Q3₩209.2M-13.6%5+25.0%₩41.8M-30.9%1060%Possible crowding
2025Q2₩223.1M-8.3%40.0%₩55.8M-8.3%0075%Mixed
2025Q1₩235.7M-10.1%40.0%₩58.9M-10.1%0075%Mixed
2024Q4₩258.7M+5.8%40.0%₩64.7M+5.8%0075%Growing
2024Q3₩242.1M-7.8%40.0%₩60.5M-7.8%0075%Mixed
2024Q2₩243.4M-5.7%40.0%₩60.9M-5.7%0075%Mixed
2024Q1₩262.3M+2.1%4+33.3%₩65.6M-23.5%2075%Possible crowding
2023Q4₩244.5M-9.7%4+33.3%₩61.1M-32.3%0025%Possible crowding
2023Q3₩262.5M+20.7%4+33.3%₩65.6M-9.5%0025%Competition inflow
2023Q2₩258.1M+32.8%4+100.0%₩64.5M-33.6%1025%Competition inflow
2023Q1₩257M+27.6%3+50.0%₩85.7M-15.0%0033%Competition inflow
2022Q4₩270.8M+24.3%3+50.0%₩90.3M-17.2%0033%Competition inflow
2022Q3₩217.5M3+200.0%₩72.5M1033%
2022Q2₩194.3M2+100.0%₩97.2M0050%
2022Q1₩201.5M2+100.0%₩100.7M0050%
2021Q4₩217.9M2₩109M1050%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.