SEOUL COMMERCIAL AREA

성대전통시장(성대시장) Traditional market

Dongjak-gu (동작구) 상도3동· Area 53,092 m² · Area code 3130261 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩37.1M▲ +345.2% YoY
Stores3±0.0% YoY
Sales per store₩12.4M▲ +345.2% YoY

Reading this area Estimated sales rose 345.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 345.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2022 Q2 → 2025 Q4
Estimated sales▲ +270.3%
Stores±0.0%
Sales per store▲ +270.3%
Market size
Estimated sales (quarter)
₩37.1M
vs 2024Q4
+345.2%
Estimated transactions
519
Per-store economics
Estimated sales per store
₩12.4M
vs a year ago
+345.2%
Per transaction
₩71K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.2M – ₩66.2M
20212022202320242025
₩37.1M
Stores1 – 3
20212022202320242025
13
Sales per store₩1.1M – ₩22.1M
20212022202320242025
₩12.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
0%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +345.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3.2M₩37.1M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩1.1M₩12.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1424%
  • 14–1742%
  • 17–2122%
  • 21–2412%
Age
  • 10s2%
  • 20s14%
  • 30s18%
  • 40s17%
  • 50s18%
  • 60+31%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon14%
  • Tue14%
  • Wed10%
  • Thu15%
  • Fri9%
  • Sat24%
  • Sun13%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩37.1M+345.2%30.0%₩12.4M+345.2%0033%Growing
2025Q3₩66.2M+976.4%30.0%₩22.1M+976.4%1033%Growing
2025Q2₩13.1M+7.6%30.0%₩4.4M+7.6%000%Growing
2025Q1₩5.1M+58.1%30.0%₩1.7M+58.1%000%Growing
2024Q4₩8.3M-9.0%30.0%₩2.8M-9.0%000%Mixed
2024Q3₩6.1M-8.8%30.0%₩2M-8.8%000%Mixed
2024Q2₩12.2M+3.4%30.0%₩4.1M+3.4%000%Growing
2024Q1₩3.2M-32.5%30.0%₩1.1M-32.5%000%Mixed
2023Q4₩9.2M+5.1%30.0%₩3.1M+5.1%000%Growing
2023Q3₩6.7M-29.5%30.0%₩2.2M-29.5%000%Mixed
2023Q2₩11.8M+17.4%30.0%₩3.9M+17.4%110%Growing
2023Q1₩4.7M3+50.0%₩1.6M000%
2022Q4₩8.7M3+50.0%₩2.9M000%
2022Q3₩9.6M3+50.0%₩3.2M000%
2022Q2₩10M3+50.0%₩3.3M100%
2022Q12+100.0%000%
2021Q42000%
2021Q32000%
2021Q22100%
2021Q11000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.