SEOUL COMMERCIAL AREA

상도도깨비 골목형상점가 전통시장

동작구상도2동· Area 23,166 m² · Area code 3130262 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩307.8M▼ -13.9% YoY
Stores9▲ +12.5% YoY
Sales per store₩34.2M▼ -23.5% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-13.9%), so sales per store fell 23.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +184.1%
Stores▲ +50.0%
Sales per store▲ +89.4%
Market size
Estimated sales (quarter)
₩307.8M
vs 2024Q4
-13.9%
Estimated transactions
7,123
Per-store economics
Estimated sales per store
₩34.2M
vs a year ago
-23.5%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩108.3M – ₩444.8M
20212022202320242025
₩108.3M₩307.8M
Stores6 – 9
20212022202320242025
69
Sales per store₩17.4M – ₩55.6M
20212022202320242025
₩18.1M₩34.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
17%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.9%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩308.5M₩307.8M
Stores 2024 Q1 → 2025 Q4
79
Sales per store 2024 Q1 → 2025 Q4
₩44.1M₩34.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–111%
  • 11–1415%
  • 14–1713%
  • 17–2141%
  • 21–2424%
Age
  • 10s1%
  • 20s11%
  • 30s23%
  • 40s17%
  • 50s21%
  • 60+27%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon17%
  • Tue15%
  • Wed13%
  • Thu16%
  • Fri14%
  • Sat14%
  • Sun10%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩307.8M-13.9%9+12.5%₩34.2M-23.5%100%Possible crowding
2025Q3₩316.6M-28.8%80.0%₩39.6M-28.8%000%Mixed
2025Q2₩299.2M-15.8%8+14.3%₩37.4M-26.3%000%Possible crowding
2025Q1₩282.3M-8.5%8+14.3%₩35.3M-19.9%000%Possible crowding
2024Q4₩357.6M+27.8%8+14.3%₩44.7M+11.9%000%Growing
2024Q3₩444.8M+58.1%8+14.3%₩55.6M+38.3%100%Growing
2024Q2₩355.2M+16.3%7+16.7%₩50.7M-0.4%000%Mixed
2024Q1₩308.5M+7.3%7+16.7%₩44.1M-8.1%000%Competition inflow
2023Q4₩279.7M+4.1%70.0%₩40M+4.1%010%Growing
2023Q3₩281.4M-14.9%70.0%₩40.2M-14.9%1014%Mixed
2023Q2₩305.6M-16.7%6-14.3%₩50.9M-2.8%0017%Shrinking
2023Q1₩287.6M+136.7%6-14.3%₩47.9M+176.1%0117%Mixed
2022Q4₩268.6M+62.3%70.0%₩38.4M+62.3%0014%Growing
2022Q3₩330.7M+137.3%7+16.7%₩47.2M+103.4%0014%Growing
2022Q2₩366.6M+149.0%7+16.7%₩52.4M+113.4%0014%Growing
2022Q1₩121.5M+12.2%7+16.7%₩17.4M-3.8%0014%Competition inflow
2021Q4₩165.5M7₩23.6M1014%
2021Q3₩139.4M6₩23.2M0017%
2021Q2₩147.2M6₩24.5M0017%
2021Q1₩108.3M6₩18.1M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.