SEOUL COMMERCIAL AREA

로데오거리상점가 전통시장

강동구천호2동· Area 56,564 m² · Area code 3130318 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,847.5M▼ -2.6% YoY
Stores49▲ +6.5% YoY
Sales per store₩119.3M▼ -8.6% YoY

Reading this area Stores rose 6.5% from a year earlier while estimated sales stayed about the same (-2.6%), so sales per store fell 8.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +71.4%
Stores▲ +2.1%
Sales per store▲ +67.9%
Market size
Estimated sales (quarter)
₩5,847.5M
vs 2024Q4
-2.6%
Estimated transactions
146,349
Per-store economics
Estimated sales per store
₩119.3M
vs a year ago
-8.6%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,132.9M – ₩6,005.8M
20212022202320242025
₩3,412M₩5,847.5M
Stores39 – 49
20212022202320242025
4849
Sales per store₩69.6M – ₩136.9M
20212022202320242025
₩71.1M₩119.3M
Openings0 – 4
20212022202320242025
31
Closings0 – 6
20212022202320242025
31
Franchise share24% – 44%
20212022202320242025
29%24%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY +6.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
49
vs a year ago
+6.5%
Franchise share
24% (12/49)
Movement
Openings (rate)
1 (2%)
Closings (rate)
1 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,555.9M₩5,847.5M
Stores 2024 Q1 → 2025 Q4
4449
Sales per store 2024 Q1 → 2025 Q4
₩126.3M₩119.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–112%
  • 11–1413%
  • 14–177%
  • 17–2138%
  • 21–2428%
Age
  • 10s1%
  • 20s21%
  • 30s30%
  • 40s18%
  • 50s17%
  • 60+13%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu12%
  • Fri17%
  • Sat19%
  • Sun15%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,847.5M-2.6%49+6.5%₩119.3M-8.6%1124%Possible crowding
2025Q3₩4,908.8M-6.0%48+9.1%₩102.3M-13.9%3227%Possible crowding
2025Q2₩5,340.1M-0.9%46+4.5%₩116.1M-5.2%0130%Possible crowding
2025Q1₩5,531.1M-0.4%47+6.8%₩117.7M-6.8%3230%Possible crowding
2024Q4₩6,005.8M+11.2%46+15.0%₩130.6M-3.3%2030%Competition inflow
2024Q3₩5,223.3M+7.7%44+12.8%₩118.7M-4.6%1032%Competition inflow
2024Q2₩5,387.5M+15.2%44+12.8%₩122.4M+2.1%2330%Mixed
2024Q1₩5,555.9M+13.4%44+12.8%₩126.3M+0.5%4032%Mixed
2023Q4₩5,398.6M+1.2%40+2.6%₩135M-1.4%3335%Mixed
2023Q3₩4,850.8M+4.3%390.0%₩124.4M+4.3%2138%Growing
2023Q2₩4,675.2M+1.8%39-7.1%₩119.9M+9.6%2136%Possible recovery
2023Q1₩4,900.8M+44.6%39-11.4%₩125.7M+63.1%1333%Mixed
2022Q4₩5,337.2M+20.9%39-13.3%₩136.9M+39.5%1338%Mixed
2022Q3₩4,651.5M+48.5%39-13.3%₩119.3M+71.3%4644%Mixed
2022Q2₩4,593.8M+14.5%42-10.6%₩109.4M+28.2%0238%Mixed
2022Q1₩3,389.7M-0.7%44-8.3%₩77M+8.4%2236%Possible recovery
2021Q4₩4,413.7M45₩98.1M4333%
2021Q3₩3,132.9M45₩69.6M2431%
2021Q2₩4,010.8M47₩85.3M0130%
2021Q1₩3,412M48₩71.1M3329%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.