SEOUL COMMERCIAL AREA

이북5도청사 골목상권

종로구평창동· Area 108,529 m² · Area code 3110001 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩532.7M▼ -6.7% YoY
Stores12±0.0% YoY
Sales per store₩44.4M▼ -6.7% YoY

Reading this area Against a year earlier, estimated sales -6.7%, stores 0.0% and sales per store -6.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.2%
Stores±0.0%
Sales per store▲ +39.2%
Market size
Estimated sales (quarter)
₩532.7M
vs 2024Q4
-6.7%
Estimated transactions
14,865
Per-store economics
Estimated sales per store
₩44.4M
vs a year ago
-6.7%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩350.7M – ₩669.6M
20212022202320242025
₩382.8M₩532.7M
Stores10 – 13
20212022202320242025
1212
Sales per store₩31.9M – ₩55.8M
20212022202320242025
₩31.9M₩44.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
0%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
17% (2/12)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩385.2M₩532.7M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩38.5M₩44.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1436%
  • 14–1723%
  • 17–2135%
  • 21–245%
Age
  • 10s1%
  • 20s6%
  • 30s10%
  • 40s20%
  • 50s26%
  • 60+37%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon9%
  • Tue14%
  • Wed15%
  • Thu11%
  • Fri13%
  • Sat24%
  • Sun14%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩532.7M-6.7%120.0%₩44.4M-6.7%1017%Mixed
2025Q3₩589.5M+18.4%120.0%₩49.1M+18.4%008%Growing
2025Q2₩669.6M+23.7%120.0%₩55.8M+23.7%008%Growing
2025Q1₩600.3M+55.9%12+20.0%₩50M+29.9%018%Growing
2024Q4₩570.7M+57.5%12+20.0%₩47.6M+31.2%2117%Growing
2024Q3₩497.8M+28.5%12+20.0%₩41.5M+7.1%008%Growing
2024Q2₩541.3M+30.1%12+20.0%₩45.1M+8.5%208%Growing
2024Q1₩385.2M-2.6%100.0%₩38.5M-2.6%0010%Mixed
2023Q4₩362.4M-14.3%100.0%₩36.2M-14.3%0010%Mixed
2023Q3₩387.3M-9.8%100.0%₩38.7M-9.8%0010%Mixed
2023Q2₩415.9M-13.6%100.0%₩41.6M-13.6%0010%Mixed
2023Q1₩395.5M+12.8%100.0%₩39.6M+12.8%1010%Growing
2022Q4₩422.8M-3.5%100.0%₩42.3M-3.5%000%Mixed
2022Q3₩429.6M-5.3%10-16.7%₩43M+13.6%000%Shrinking
2022Q2₩481.6M-2.0%10-23.1%₩48.2M+27.4%000%Possible recovery
2022Q1₩350.7M-8.4%10-16.7%₩35.1M+9.9%000%Shrinking
2021Q4₩438.2M10₩43.8M020%
2021Q3₩453.7M12₩37.8M010%
2021Q2₩491.7M13₩37.8M100%
2021Q1₩382.8M12₩31.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.