SEOUL COMMERCIAL AREA

평창동서측 골목상권

종로구평창동· Area 369,415 m² · Area code 3110010 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩158.8M▲ +51.5% YoY
Stores7▲ +16.7% YoY
Sales per store₩22.7M▲ +29.8% YoY

Reading this area Estimated sales rose 51.5% from a year earlier while stores were up 16.7%, so sales per store also rose 29.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2023 Q3 → 2025 Q4
Estimated sales▲ +33.4%
Stores±0.0%
Sales per store▲ +33.4%
Market size
Estimated sales (quarter)
₩158.8M
vs 2024Q4
+51.5%
Estimated transactions
16,045
Per-store economics
Estimated sales per store
₩22.7M
vs a year ago
+29.8%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.6M – ₩186.7M
20212022202320242025
₩158.8M
Stores4 – 7
20212022202320242025
57
Sales per store₩2.2M – ₩31M
20212022202320242025
₩22.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +51.5%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
14% (1/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩15.6M₩158.8M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩22.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1435%
  • 14–1719%
  • 17–2143%
  • 21–241%
Age
  • 10s2%
  • 20s8%
  • 30s4%
  • 40s37%
  • 50s25%
  • 60+24%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon6%
  • Tue11%
  • Wed12%
  • Thu46%
  • Fri4%
  • Sat14%
  • Sun6%
Gender
  • Male27%
  • Female73%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩158.8M+51.5%7+16.7%₩22.7M+29.8%0014%Growing
2025Q3₩185.7M+0.1%60.0%₩31M+0.1%0033%Mixed
2025Q2₩147.7M-20.9%6-14.3%₩24.6M-7.7%0033%Shrinking
2025Q1₩146.2M+835.2%6-14.3%₩24.4M+991.0%0033%Mixed
2024Q4₩104.8M-20.4%6-14.3%₩17.5M-7.2%1033%Shrinking
2024Q3₩185.6M+55.9%6-14.3%₩30.9M+81.9%0117%Mixed
2024Q2₩186.7M7+16.7%₩26.7M1014%
2024Q1₩15.6M7+16.7%₩2.2M000%
2023Q4₩131.7M7+16.7%₩18.8M000%
2023Q3₩119M7+16.7%₩17M100%
2023Q260.0%000%
2023Q160.0%110%
2022Q46+20.0%000%
2022Q36+50.0%000%
2022Q26+20.0%000%
2022Q16+20.0%100%
2021Q45100%
2021Q34010%
2021Q25000%
2021Q15000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.