NumLM BizSeoul commercial-area market 평창동서측 · 골목상권 · 종로구 평창동 · Area page →
문구 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩4.8M
- vs 2024Q4
- -16.3%
- Estimated transactions
- 959
Competition
- Stores
- 4
- vs a year ago
- 0.0%
- Franchise share
- 0% (0/4)
Per-store economics
- Estimated sales per store
- ₩1.2M
- vs a year ago
- -16.3%
- Per transaction
- ₩5K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 0 (0%)
- Net store change
- ±0
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩4.8M | -16.3% | 4 | 0.0% | ₩1.2M | -16.3% | 0 | 0 | 0% | Mixed |
| 2025Q3 | ₩7.5M | -18.3% | 4 | 0.0% | ₩1.9M | -18.3% | 0 | 0 | 0% | Mixed |
| 2025Q2 | ₩7.9M | -38.8% | 4 | 0.0% | ₩2M | -38.8% | 0 | 0 | 0% | Mixed |
| 2025Q1 | ₩7.3M | -27.8% | 4 | 0.0% | ₩1.8M | -27.8% | 0 | 0 | 0% | Mixed |
| 2024Q4 | ₩5.8M | -49.9% | 4 | 0.0% | ₩1.4M | -49.9% | 0 | 0 | 0% | Mixed |
| 2024Q3 | ₩9.2M | -4.6% | 4 | -20.0% | ₩2.3M | +19.3% | 0 | 0 | 0% | Shrinking |
| 2024Q2 | ₩12.9M | -35.5% | 4 | -33.3% | ₩3.2M | -3.2% | 0 | 0 | 0% | Shrinking |
| 2024Q1 | ₩10.1M | -19.3% | 4 | -33.3% | ₩2.5M | +21.0% | 0 | 0 | 0% | Shrinking |
| 2023Q4 | ₩11.5M | -21.6% | 4 | -33.3% | ₩2.9M | +17.6% | 0 | 1 | 0% | Shrinking |
| 2023Q3 | ₩9.6M | -32.5% | 5 | -16.7% | ₩1.9M | -19.0% | 0 | 1 | 0% | Shrinking |
| 2023Q2 | ₩20.1M | +37.6% | 6 | 0.0% | ₩3.3M | +37.6% | 0 | 0 | 0% | Growing |
| 2023Q1 | ₩12.5M | -29.1% | 6 | 0.0% | ₩2.1M | -29.1% | 0 | 0 | 0% | Mixed |
| 2022Q4 | ₩14.6M | -16.2% | 6 | 0.0% | ₩2.4M | -16.2% | 0 | 0 | 0% | Mixed |
| 2022Q3 | ₩14.3M | -0.9% | 6 | 0.0% | ₩2.4M | -0.9% | 0 | 0 | 0% | Mixed |
| 2022Q2 | ₩14.6M | -8.4% | 6 | 0.0% | ₩2.4M | -8.4% | 0 | 0 | 0% | Mixed |
| 2022Q1 | ₩17.6M | +18.9% | 6 | 0.0% | ₩2.9M | +18.9% | 0 | 0 | 0% | Growing |
| 2021Q4 | ₩17.5M | — | 6 | — | ₩2.9M | — | 0 | 0 | 0% | — |
| 2021Q3 | ₩14.4M | — | 6 | — | ₩2.4M | — | 0 | 0 | 0% | — |
| 2021Q2 | ₩15.9M | — | 6 | — | ₩2.7M | — | 0 | 0 | 0% | — |
| 2021Q1 | ₩14.8M | — | 6 | — | ₩2.5M | — | 0 | 0 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.