SEOUL COMMERCIAL AREA

평창동서측 골목상권

종로구평창동· Area 369,415 m² · Area code 3110010 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩334.7M▼ -26.7% YoY
Stores26▲ +4.0% YoY
Sales per store₩12.9M▼ -29.5% YoY

Reading this area Stores rose 4.0% from a year earlier while estimated sales stayed about the same (-26.7%), so sales per store fell 29.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -26.9%
Stores▲ +13.0%
Sales per store▼ -35.3%
Market size
Estimated sales (quarter)
₩334.7M
vs 2024Q4
-26.7%
Estimated transactions
798
Per-store economics
Estimated sales per store
₩12.9M
vs a year ago
-29.5%
Per transaction
₩419K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩94.3M – ₩481.7M
20212022202320242025
₩457.5M₩334.7M
Stores22 – 26
20212022202320242025
2326
Sales per store₩4.1M – ₩20M
20212022202320242025
₩19.9M₩12.9M
Openings0 – 4
20212022202320242025
00
Closings0 – 4
20212022202320242025
00
Franchise share0% – 5%
20212022202320242025
4%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.7%, stores YoY +4.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
+4.0%
Franchise share
0% (0/26)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩326.7M₩334.7M
Stores 2024 Q1 → 2025 Q4
2326
Sales per store 2024 Q1 → 2025 Q4
₩14.2M₩12.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1423%
  • 14–1737%
  • 17–2122%
  • 21–2411%
Age
  • 10s0%
  • 20s0%
  • 30s7%
  • 40s72%
  • 50s21%
  • 60+0%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon18%
  • Tue7%
  • Wed19%
  • Thu21%
  • Fri18%
  • Sat2%
  • Sun15%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩334.7M-26.7%26+4.0%₩12.9M-29.5%000%Possible crowding
2025Q3₩342.2M-8.6%26+8.3%₩13.2M-15.6%000%Possible crowding
2025Q2₩405M+4.0%26+13.0%₩15.6M-8.0%100%Competition inflow
2025Q1₩481.7M+47.5%25+8.7%₩19.3M+35.7%000%Growing
2024Q4₩456.6M+147.9%25+8.7%₩18.3M+128.0%100%Growing
2024Q3₩374.3M+56.8%24+4.3%₩15.6M+50.2%100%Growing
2024Q2₩389.6M+81.7%230.0%₩16.9M+81.7%110%Growing
2024Q1₩326.7M+131.4%230.0%₩14.2M+131.4%000%Growing
2023Q4₩184.2M+95.3%230.0%₩8M+95.3%000%Growing
2023Q3₩238.7M+122.2%230.0%₩10.4M+122.2%000%Growing
2023Q2₩214.4M+16.3%230.0%₩9.3M+16.3%000%Growing
2023Q1₩141.2M-27.3%23-4.2%₩6.1M-24.1%110%Shrinking
2022Q4₩94.3M-76.1%230.0%₩4.1M-76.1%000%Mixed
2022Q3₩107.5M-75.5%23+4.5%₩4.7M-76.6%000%Possible crowding
2022Q2₩184.3M-58.8%230.0%₩8M-58.8%010%Mixed
2022Q1₩194.1M-57.6%24+4.3%₩8.1M-59.4%440%Possible crowding
2021Q4₩395.3M23₩17.2M104%
2021Q3₩439.2M22₩20M015%
2021Q2₩447.4M23₩19.5M004%
2021Q1₩457.5M23₩19.9M004%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.