SEOUL COMMERCIAL AREA

이화달팽이길 골목상권

종로구이화동· Area 159,124 m² · Area code 3110028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14.3M▲ +2.1% YoY
Stores5▲ +25.0% YoY
Sales per store₩2.9M▼ -18.3% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (+2.1%), so sales per store fell 18.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q3 → 2025 Q4
Estimated sales▲ +51.4%
Stores▲ +66.7%
Sales per store▼ -9.2%
Market size
Estimated sales (quarter)
₩14.3M
vs 2024Q4
+2.1%
Estimated transactions
2,068
Per-store economics
Estimated sales per store
₩2.9M
vs a year ago
-18.3%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.4M – ₩20.1M
20212022202320242025
₩14.3M
Stores2 – 5
20212022202320242025
25
Sales per store₩2.9M – ₩6.6M
20212022202320242025
₩2.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.1%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩11.9M₩14.3M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩4M₩2.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1128%
  • 11–1430%
  • 14–1728%
  • 17–2114%
  • 21–240%
Age
  • 10s1%
  • 20s11%
  • 30s25%
  • 40s19%
  • 50s21%
  • 60+22%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon17%
  • Tue15%
  • Wed23%
  • Thu17%
  • Fri13%
  • Sat9%
  • Sun6%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14.3M+2.1%5+25.0%₩2.9M-18.3%100%Possible crowding
2025Q3₩20.1M+8.7%4+33.3%₩5M-18.5%000%Competition inflow
2025Q2₩18.1M+10.6%4+33.3%₩4.5M-17.0%000%Competition inflow
2025Q1₩13.1M+9.7%4+33.3%₩3.3M-17.7%000%Competition inflow
2024Q4₩14M-19.6%4+33.3%₩3.5M-39.7%100%Possible crowding
2024Q3₩18.5M+12.6%30.0%₩6.2M+12.6%000%Growing
2024Q2₩16.4M-11.3%30.0%₩5.5M-11.3%000%Mixed
2024Q1₩11.9M3+50.0%₩4M000%
2023Q4₩17.4M+5.0%30.0%₩5.8M+5.0%000%Growing
2023Q3₩16.5M-16.6%30.0%₩5.5M-16.6%000%Mixed
2023Q2₩18.5M+25.1%30.0%₩6.2M+25.1%100%Growing
2023Q12-33.3%010%
2022Q4₩16.5M+24.6%30.0%₩5.5M+24.6%000%Growing
2022Q3₩19.7M+109.3%30.0%₩6.6M+109.3%000%Growing
2022Q2₩14.8M3+50.0%₩4.9M000%
2022Q1₩9.9M3+50.0%₩3.3M000%
2021Q4₩13.3M3₩4.4M000%
2021Q3₩9.4M3₩3.1M100%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.