SEOUL COMMERCIAL AREA

이화달팽이길 Neighbourhood area

Jongno-gu (종로구) 이화동· Area 159,124 m² · Area code 3110028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩15M▼ -68.2% YoY
Stores3▼ -25.0% YoY
Sales per store₩5M▼ -57.5% YoY

Reading this area Estimated sales fell 68.2% from a year earlier and stores fell 25.0%. Sales per store are down 57.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -73.7%
Stores±0.0%
Sales per store▼ -73.7%
Market size
Estimated sales (quarter)
₩15M
vs 2024Q4
-68.2%
Estimated transactions
47
Per-store economics
Estimated sales per store
₩5M
vs a year ago
-57.5%
Per transaction
₩319K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15M – ₩57M
20212022202320242025
₩57M₩15M
Stores3 – 4
20212022202320242025
33
Sales per store₩5M – ₩19M
20212022202320242025
₩19M₩5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -68.2%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩47.6M₩15M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩11.9M₩5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–21100%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s100%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue100%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15M-68.2%3-25.0%₩5M-57.5%000%Shrinking
2025Q3₩22.5M-52.2%3-25.0%₩7.5M-36.3%000%Shrinking
2025Q2₩34M-40.3%3-25.0%₩11.3M-20.4%010%Shrinking
2025Q1₩41M-13.8%40.0%₩10.3M-13.8%000%Mixed
2024Q4₩47.1M-17.3%40.0%₩11.8M-17.3%000%Mixed
2024Q3₩47.1M+21.8%40.0%₩11.8M+21.8%000%Growing
2024Q2₩57M0.0%40.0%₩14.3M0.0%000%Mixed
2024Q1₩47.6M-14.7%40.0%₩11.9M-14.7%000%Mixed
2023Q4₩57M+27.2%40.0%₩14.3M+27.2%000%Growing
2023Q3₩38.7M-18.7%40.0%₩9.7M-18.7%000%Mixed
2023Q2₩57M+17.4%40.0%₩14.3M+17.4%000%Growing
2023Q1₩55.8M-2.1%40.0%₩14M-2.1%000%Mixed
2022Q4₩44.8M-21.4%40.0%₩11.2M-21.4%000%Mixed
2022Q3₩47.6M-12.5%40.0%₩11.9M-12.5%000%Mixed
2022Q2₩48.6M-14.8%4+33.3%₩12.1M-36.1%000%Possible crowding
2022Q1₩57M0.0%4+33.3%₩14.3M-25.0%000%Possible crowding
2021Q4₩57M4₩14.3M000%
2021Q3₩54.4M4₩13.6M100%
2021Q2₩57M3₩19M000%
2021Q1₩57M3₩19M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.