SEOUL COMMERCIAL AREA

이화달팽이길 Neighbourhood area

Jongno-gu (종로구) 이화동· Area 159,124 m² · Area code 3110028 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,740.9M▼ -10.0% YoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +12.5%
Stores
Sales per store
Market size
Estimated sales (quarter)
₩2,740.9M
vs 2024Q4
-10.0%
Estimated transactions
390,789
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,437.2M – ₩3,223.7M
20212022202320242025
₩2,437.2M₩2,740.9M
Stores0 – 1
20212022202320242025
00
Sales per store₩2,639.3M – ₩3,155.5M
20212022202320242025
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
10
Franchise share400% – 600%
20212022202320242025

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.0%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,639.3M₩2,740.9M
Stores 2024 Q1 → 2025 Q4
10
Sales per store 2024 Q1 → 2025 Q4
₩2,639.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–1117%
  • 11–1416%
  • 14–1716%
  • 17–2129%
  • 21–2414%
Age
  • 10s1%
  • 20s17%
  • 30s26%
  • 40s24%
  • 50s22%
  • 60+10%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue14%
  • Wed15%
  • Thu16%
  • Fri16%
  • Sat13%
  • Sun12%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,740.9M-10.0%000
2025Q3₩3,162.2M+2.4%000
2025Q2₩2,934.5M-5.3%000
2025Q1₩2,748.5M+4.1%0-100.0%00
2024Q4₩3,045.9M+4.5%0-100.0%00
2024Q3₩3,088.8M-2.1%0-100.0%00
2024Q2₩3,098.7M-0.9%0-100.0%02
2024Q1₩2,639.3M+1.8%1₩2,639.3M00400%
2023Q4₩2,913.6M+3.2%1₩2,913.6M00400%
2023Q3₩3,155.5M-2.1%1₩3,155.5M02400%
2023Q2₩3,127.8M+4.6%1₩3,127.8M10600%
2023Q1₩2,592.2M-5.3%000
2022Q4₩2,824M+5.7%000
2022Q3₩3,223.7M+20.1%000
2022Q2₩2,991.6M+17.0%000
2022Q1₩2,737.8M+12.3%000
2021Q4₩2,672M000
2021Q3₩2,684.3M000
2021Q2₩2,557.5M000
2021Q1₩2,437.2M021
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.