SEOUL COMMERCIAL AREA

신설동역 12번 Neighbourhood area

Jongno-gu (종로구) 숭인2동· Area 55,232 m² · Area code 3110037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores4▼ -20.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2024 Q1 → 2025 Q2
Estimated sales▲ +2213.8%
Stores±0.0%
Sales per store▲ +2213.8%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.5M – ₩33.6M
20212022202320242025
Stores4 – 6
20212022202320242025
44
Sales per store₩291K – ₩6.7M
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1.5M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩291K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1442%
  • 14–1719%
  • 17–2139%
  • 21–240%
Age
  • 10s1%
  • 20s27%
  • 30s37%
  • 40s22%
  • 50s9%
  • 60+3%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon20%
  • Tue17%
  • Wed15%
  • Thu17%
  • Fri15%
  • Sat0%
  • Sun17%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q44-20.0%000%
2025Q34-20.0%010%
2025Q2₩33.6M+92.3%50.0%₩6.7M+92.3%010%Growing
2025Q1₩20.2M+1291.6%6+20.0%₩3.4M+1059.6%100%Growing
2024Q4₩29.2M50.0%₩5.8M000%
2024Q3₩24.7M50.0%₩4.9M000%
2024Q2₩17.5M50.0%₩3.5M000%
2024Q1₩1.5M5+25.0%₩291K000%
2023Q45+25.0%000%
2023Q35+25.0%000%
2023Q25+25.0%100%
2023Q140.0%000%
2022Q440.0%000%
2022Q340.0%000%
2022Q240.0%000%
2022Q140.0%000%
2021Q44000%
2021Q34000%
2021Q24110%
2021Q14000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.