SEOUL COMMERCIAL AREA

신설동역 12번 Neighbourhood area

Jongno-gu (종로구) 숭인2동· Area 55,232 m² · Area code 3110037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.1M▼ -32.5% YoY
Stores4±0.0% YoY
Sales per store₩1M▼ -32.5% YoY

Reading this area Against a year earlier, estimated sales -32.5%, stores 0.0% and sales per store -32.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q2 → 2025 Q4
Estimated sales▼ -59.0%
Stores▲ +100.0%
Sales per store▼ -79.5%
Market size
Estimated sales (quarter)
₩4.1M
vs 2024Q4
-32.5%
Estimated transactions
972
Per-store economics
Estimated sales per store
₩1M
vs a year ago
-32.5%
Per transaction
₩4K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.1M – ₩13.6M
20212022202320242025
₩4.1M
Stores1 – 4
20212022202320242025
14
Sales per store₩1M – ₩5M
20212022202320242025
₩1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share25% – 100%
20212022202320242025
100%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10.2M₩4.1M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩2.5M₩1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1469%
  • 14–1718%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s26%
  • 40s22%
  • 50s18%
  • 60+31%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon23%
  • Tue21%
  • Wed19%
  • Thu20%
  • Fri17%
  • Sat0%
  • Sun0%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.1M-32.5%40.0%₩1M-32.5%0025%Mixed
2025Q3₩5.7M-34.0%40.0%₩1.4M-34.0%0025%Mixed
2025Q2₩6.4M-53.2%40.0%₩1.6M-53.2%0025%Mixed
2025Q1₩6.6M-34.9%40.0%₩1.7M-34.9%0025%Mixed
2024Q4₩6.1M+6.3%40.0%₩1.5M+6.3%0025%Growing
2024Q3₩8.7M+20.6%4+33.3%₩2.2M-9.6%0025%Competition inflow
2024Q2₩13.6M+53.7%4+33.3%₩3.4M+15.3%0025%Growing
2024Q1₩10.2M+37.3%4+100.0%₩2.5M-31.3%0025%Competition inflow
2023Q4₩5.8M-30.6%4+100.0%₩1.4M-65.3%1025%Possible crowding
2023Q3₩7.2M+9.2%3+50.0%₩2.4M-27.2%0033%Competition inflow
2023Q2₩8.9M-12.0%3+50.0%₩3M-41.3%1033%Possible crowding
2023Q1₩7.4M2+100.0%₩3.7M0050%
2022Q4₩8.3M2+100.0%₩4.2M0050%
2022Q3₩6.6M2+100.0%₩3.3M0050%
2022Q2₩10.1M2+100.0%₩5M1050%
2022Q110.0%00100%
2021Q4100100%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.