SEOUL COMMERCIAL AREA

신설동역 12번 골목상권

종로구숭인2동· Area 55,232 m² · Area code 3110037 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩392.2M▼ -0.3% YoY
Stores1±0.0% YoY
Sales per store₩392.2M▼ -0.3% YoY

Reading this area Against a year earlier, estimated sales -0.3%, stores 0.0% and sales per store -0.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▲ +54.6%
Stores±0.0%
Sales per store▲ +54.6%
Market size
Estimated sales (quarter)
₩392.2M
vs 2024Q4
-0.3%
Estimated transactions
56,888
Per-store economics
Estimated sales per store
₩392.2M
vs a year ago
-0.3%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩227.6M – ₩420.4M
20212022202320242025
₩392.2M
Stores0 – 1
20212022202320242025
01
Sales per store₩227.6M – ₩420.4M
20212022202320242025
₩392.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share200% – 200%
20212022202320242025
200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩246.8M₩392.2M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩246.8M₩392.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–1116%
  • 11–1416%
  • 14–1711%
  • 17–2127%
  • 21–2419%
Age
  • 10s2%
  • 20s10%
  • 30s41%
  • 40s20%
  • 50s18%
  • 60+9%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon14%
  • Tue16%
  • Wed16%
  • Thu15%
  • Fri15%
  • Sat13%
  • Sun12%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩392.2M-0.3%10.0%₩392.2M-0.3%00200%Mixed
2025Q3₩417.7M-0.6%10.0%₩417.7M-0.6%00200%Mixed
2025Q2₩365.6M-11.1%10.0%₩365.6M-11.1%00200%Mixed
2025Q1₩353.5M+43.2%10.0%₩353.5M+43.2%00200%Growing
2024Q4₩393.5M1₩393.5M00200%
2024Q3₩420.4M1₩420.4M00200%
2024Q2₩411.1M1₩411.1M00200%
2024Q1₩246.8M1₩246.8M10200%
2023Q4000
2023Q3000
2023Q20-100.0%00
2023Q10-100.0%00
2022Q40-100.0%00
2022Q30-100.0%01
2022Q2₩243.7M-3.9%10.0%₩243.7M-3.9%00200%Mixed
2022Q1₩230.7M1₩230.7M00200%
2021Q4₩227.6M1₩227.6M00200%
2021Q3₩246.3M1₩246.3M00200%
2021Q2₩253.7M1₩253.7M10200%
2021Q1000
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.