SEOUL COMMERCIAL AREA

동대문역사문화공원역 5번 Neighbourhood area

Jung-gu (중구) 장충동· Area 44,820 m² · Area code 3110045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,525.1M▲ +8.0% YoY
Stores32▲ +6.7% YoY
Sales per store₩78.9M▲ +1.2% YoY

Reading this area Against a year earlier, estimated sales +8.0%, stores +6.7% and sales per store +1.2% do not read in one direction. (vs a year earlier: Sales↑ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +115.2%
Stores▼ -8.6%
Sales per store▲ +135.4%
Market size
Estimated sales (quarter)
₩2,525.1M
vs 2024Q4
+8.0%
Estimated transactions
82,844
Per-store economics
Estimated sales per store
₩78.9M
vs a year ago
+1.2%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,029.6M – ₩2,525.1M
20212022202320242025
₩1,173.4M₩2,525.1M
Stores29 – 35
20212022202320242025
3532
Sales per store₩30.3M – ₩86.3M
20212022202320242025
₩33.5M₩78.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.0%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
+6.7%
Franchise share
0% (0/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,936.3M₩2,525.1M
Stores 2024 Q1 → 2025 Q4
3032
Sales per store 2024 Q1 → 2025 Q4
₩64.5M₩78.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–114%
  • 11–1444%
  • 14–178%
  • 17–2126%
  • 21–2417%
Age
  • 10s1%
  • 20s17%
  • 30s24%
  • 40s18%
  • 50s20%
  • 60+19%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon14%
  • Tue18%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat11%
  • Sun6%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,525.1M+8.0%32+6.7%₩78.9M+1.2%000%Sales↑ · Stores↑ · Per store→
2025Q3₩2,263.6M+4.8%32+6.7%₩70.7M-1.8%100%Sales↑ · Stores↑ · Per store→
2025Q2₩2,076.2M+5.6%31+3.3%₩67M+2.2%000%Sales↑ · Stores↑ · Per store→
2025Q1₩2,044.6M+5.6%31+3.3%₩66M+2.2%100%Sales↑ · Stores↑ · Per store→
2024Q4₩2,338.7M-6.5%30+3.4%₩78M-9.6%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩2,160.9M+26.2%300.0%₩72M+26.2%110%Sales↑ · Stores→ · Per store↑
2024Q2₩1,966.8M+19.9%300.0%₩65.6M+19.9%000%Sales↑ · Stores→ · Per store↑
2024Q1₩1,936.3M+30.7%300.0%₩64.5M+30.7%100%Sales↑ · Stores→ · Per store↑
2023Q4₩2,501.4M+36.4%29-3.3%₩86.3M+41.1%010%Sales↑ · Stores↓ · Per store↑
2023Q3₩1,712.5M+4.6%300.0%₩57.1M+4.6%110%Sales↑ · Stores→ · Per store↑
2023Q2₩1,639.8M+5.7%30-6.3%₩54.7M+12.8%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩1,481.3M+21.4%30-6.3%₩49.4M+29.5%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩1,834.3M+33.7%30-11.8%₩61.1M+51.5%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩1,637.2M+59.0%30-11.8%₩54.6M+80.2%020%Sales↑ · Stores↓ · Per store↑
2022Q2₩1,550.8M+16.2%32-8.6%₩48.5M+27.1%110%Sales↑ · Stores↓ · Per store↑
2022Q1₩1,220.5M+4.0%32-8.6%₩38.1M+13.8%020%Sales↑ · Stores↓ · Per store↑
2021Q4₩1,371.8M34₩40.3M110%
2021Q3₩1,029.6M34₩30.3M010%
2021Q2₩1,334.4M35₩38.1M110%
2021Q1₩1,173.4M35₩33.5M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.