SEOUL COMMERCIAL AREA

동대문역사문화공원역 5번 Neighbourhood area

Jung-gu (중구) 장충동· Area 44,820 m² · Area code 3110045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩166.4MYoY
Stores10▲ +25.0% YoY
Sales per store₩16.6MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1220.9%
Stores▲ +66.7%
Sales per store▲ +692.5%
Market size
Estimated sales (quarter)
₩166.4M
vs 2024Q4
Estimated transactions
576
Per-store economics
Estimated sales per store
₩16.6M
vs a year ago
Per transaction
₩289K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.6M – ₩166.4M
20212022202320242025
₩12.6M₩166.4M
Stores5 – 10
20212022202320242025
610
Sales per store₩2.1M – ₩16.6M
20212022202320242025
₩2.1M₩16.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩166.4M
Stores 2024 Q1 → 2025 Q4
810
Sales per store 2024 Q1 → 2025 Q4
₩16.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1443%
  • 14–1733%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s80%
  • 40s11%
  • 50s0%
  • 60+9%
Weekday / weekend
  • Weekday40%
  • Weekend60%
Day of week
  • Mon0%
  • Tue9%
  • Wed23%
  • Thu8%
  • Fri0%
  • Sat31%
  • Sun29%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩166.4M10+25.0%₩16.6M000%
2025Q310+42.9%100%
2025Q29+28.6%000%
2025Q19+12.5%100%
2024Q480.0%100%
2024Q37-12.5%000%
2024Q270.0%010%
2024Q18+60.0%000%
2023Q48+60.0%000%
2023Q38+60.0%100%
2023Q27+16.7%200%
2023Q15-16.7%000%
2022Q45-16.7%000%
2022Q35-16.7%010%
2022Q260.0%000%
2022Q160.0%000%
2021Q4₩22.8M6₩3.8M000%
2021Q36000%
2021Q26000%
2021Q1₩12.6M6₩2.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.