SEOUL COMMERCIAL AREA

동대문역사문화공원역 5번 골목상권

중구장충동· Area 44,820 m² · Area code 3110045 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩232.9M▼ -35.5% YoY
Stores3±0.0% YoY
Sales per store₩77.6M▼ -35.5% YoY

Reading this area Against a year earlier, estimated sales -35.5%, stores 0.0% and sales per store -35.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▲ +20.6%
Stores▲ +50.0%
Sales per store▼ -19.6%
Market size
Estimated sales (quarter)
₩232.9M
vs 2024Q4
-35.5%
Estimated transactions
3,475
Per-store economics
Estimated sales per store
₩77.6M
vs a year ago
-35.5%
Per transaction
₩67K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩144.1M – ₩371.6M
20212022202320242025
₩232.9M
Stores1 – 3
20212022202320242025
13
Sales per store₩72.1M – ₩153.1M
20212022202320242025
₩77.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 100%
20212022202320242025
100%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩273.6M₩232.9M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩91.2M₩77.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0628%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2128%
  • 21–2443%
Age
  • 10s1%
  • 20s16%
  • 30s21%
  • 40s21%
  • 50s26%
  • 60+15%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon17%
  • Tue15%
  • Wed8%
  • Thu15%
  • Fri14%
  • Sat16%
  • Sun17%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩232.9M-35.5%30.0%₩77.6M-35.5%0033%Mixed
2025Q3₩257.1M-19.9%30.0%₩85.7M-19.9%0133%Mixed
2025Q2₩283.4M-23.7%30.0%₩94.5M-23.7%0067%Mixed
2025Q1₩225.6M-17.5%30.0%₩75.2M-17.5%0067%Mixed
2024Q4₩361.4M+15.9%30.0%₩120.5M+15.9%0067%Growing
2024Q3₩320.8M+31.3%30.0%₩106.9M+31.3%0067%Growing
2024Q2₩371.6M+26.6%3+50.0%₩123.9M-15.6%0067%Competition inflow
2024Q1₩273.6M+81.9%3+50.0%₩91.2M+21.3%0067%Growing
2023Q4₩311.7M+65.8%3+50.0%₩103.9M+10.6%0067%Growing
2023Q3₩244.3M+30.1%3+50.0%₩81.4M-13.3%2067%Competition inflow
2023Q2₩293.4M+51.9%20.0%₩146.7M+51.9%0050%Growing
2023Q1₩150.4M+4.4%20.0%₩75.2M+4.4%0050%Growing
2022Q4₩188M-38.6%20.0%₩94M-38.6%0050%Mixed
2022Q3₩187.8M-13.7%20.0%₩93.9M-13.7%1150%Mixed
2022Q2₩193.1M-0.0%20.0%₩96.6M-0.0%0050%Mixed
2022Q1₩144.1M2+100.0%₩72.1M0050%
2021Q4₩306.2M2₩153.1M0050%
2021Q3₩217.5M2₩108.8M0050%
2021Q2₩193.2M2₩96.6M1050%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.