SEOUL COMMERCIAL AREA

남영역 1번 골목상권

용산구원효로1동· Area 145,312 m² · Area code 3110068 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩387M▲ +13.6% YoY
Stores10▼ -9.1% YoY
Sales per store₩38.7M▲ +24.9% YoY

Reading this area Against a year earlier, estimated sales +13.6%, stores -9.1% and sales per store +24.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales±0.0%
Stores▼ -16.7%
Sales per store▲ +20.0%
Market size
Estimated sales (quarter)
₩387M
vs 2024Q4
+13.6%
Estimated transactions
1,636
Per-store economics
Estimated sales per store
₩38.7M
vs a year ago
+24.9%
Per transaction
₩237K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩116.2M – ₩387M
20212022202320242025
₩387M₩387M
Stores10 – 12
20212022202320242025
1210
Sales per store₩9.7M – ₩38.7M
20212022202320242025
₩32.3M₩38.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.6%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩387M₩387M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩35.2M₩38.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1435%
  • 14–1722%
  • 17–2113%
  • 21–2423%
Age
  • 10s0%
  • 20s6%
  • 30s16%
  • 40s40%
  • 50s6%
  • 60+33%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon2%
  • Tue15%
  • Wed5%
  • Thu30%
  • Fri18%
  • Sat21%
  • Sun9%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩387M+13.6%10-9.1%₩38.7M+24.9%010%Mixed
2025Q3₩387M0.0%110.0%₩35.2M0.0%000%Mixed
2025Q2₩306.3M+18.7%110.0%₩27.8M+18.7%000%Growing
2025Q1₩258M-33.3%110.0%₩23.5M-33.3%000%Mixed
2024Q4₩340.7M+36.1%110.0%₩31M+36.1%000%Growing
2024Q3₩387M0.0%110.0%₩35.2M0.0%000%Mixed
2024Q2₩258M+3.4%11-8.3%₩23.5M+12.8%000%Mixed
2024Q1₩387M+233.0%11-8.3%₩35.2M+263.2%000%Mixed
2023Q4₩250.3M-35.3%11-8.3%₩22.8M-29.4%000%Shrinking
2023Q3₩387M+95.5%11-8.3%₩35.2M+113.3%010%Mixed
2023Q2₩249.6M-35.5%120.0%₩20.8M-35.5%000%Mixed
2023Q1₩116.2M-30.5%120.0%₩9.7M-30.5%000%Mixed
2022Q4₩387M+6.6%120.0%₩32.3M+6.6%000%Growing
2022Q3₩197.9M-35.8%120.0%₩16.5M-35.8%000%Mixed
2022Q2₩387M+4.3%120.0%₩32.3M+4.3%000%Growing
2022Q1₩167.2M-56.8%120.0%₩13.9M-56.8%000%Mixed
2021Q4₩363M12₩30.3M000%
2021Q3₩308.4M12₩25.7M000%
2021Q2₩371.1M12₩30.9M000%
2021Q1₩387M12₩32.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.