SEOUL COMMERCIAL AREA

남영역 1번 Neighbourhood area

Yongsan-gu (용산구) 원효로1동· Area 145,312 m² · Area code 3110068 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q4
Estimated sales▼ -86.3%
Stores±0.0%
Sales per store▼ -86.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩52.7M – ₩528.9M
20212022202320242025
₩528.9M
Stores4 – 7
20212022202320242025
55
Sales per store₩13.2M – ₩105.8M
20212022202320242025
₩105.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩468.6M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩66.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–149%
  • 14–1761%
  • 17–2130%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s56%
  • 50s22%
  • 60+17%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon25%
  • Tue25%
  • Wed25%
  • Thu17%
  • Fri9%
  • Sat0%
  • Sun0%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2024 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q450.0%100%
2025Q34-33.3%000%
2025Q24-33.3%010%
2025Q15-28.6%000%
2024Q4₩72.4M-25.8%5-16.7%₩14.5M-11.0%010%Sales↓ · Stores↓ · Per store↓
2024Q3₩94M+5.7%60.0%₩15.7M+5.7%000%Sales↑ · Stores→ · Per store↑
2024Q2₩177.9M-29.9%60.0%₩29.7M-29.9%010%Sales↓ · Stores→ · Per store↓
2024Q1₩468.6M-8.1%7+16.7%₩66.9M-21.2%100%Sales↓ · Stores↑ · Per store↓
2023Q4₩97.6M+2.8%6+20.0%₩16.3M-14.4%000%Sales→ · Stores↑ · Per store↓
2023Q3₩88.9M+68.6%6+50.0%₩14.8M+12.4%000%Sales↑ · Stores↑ · Per store↑
2023Q2₩253.8M+65.3%6+50.0%₩42.3M+10.2%000%Sales↑ · Stores↑ · Per store↑
2023Q1₩509.7M+59.2%6+50.0%₩85M+6.2%100%Sales↑ · Stores↑ · Per store↑
2022Q4₩95M-13.3%50.0%₩19M-13.3%100%Sales↓ · Stores→ · Per store↓
2022Q3₩52.7M-30.7%4-20.0%₩13.2M-13.4%000%Sales↓ · Stores↓ · Per store↓
2022Q2₩153.5M-40.9%4-20.0%₩38.4M-26.2%000%Sales↓ · Stores↓ · Per store↓
2022Q1₩320.1M-39.5%4-20.0%₩80M-24.3%010%Sales↓ · Stores↓ · Per store↓
2021Q4₩109.5M5₩21.9M000%
2021Q3₩76.1M5₩15.2M000%
2021Q2₩259.9M5₩52M000%
2021Q1₩528.9M5₩105.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.