SEOUL COMMERCIAL AREA

마장역 2번 골목상권

성동구마장동· Area 80,335 m² · Area code 3110122 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩202.8M▼ -49.2% YoY
Stores2±0.0% YoY
Sales per store₩101.4M▼ -49.2% YoY

Reading this area Against a year earlier, estimated sales -49.2%, stores 0.0% and sales per store -49.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -41.4%
Stores▼ -33.3%
Sales per store▼ -12.1%
Market size
Estimated sales (quarter)
₩202.8M
vs 2024Q4
-49.2%
Estimated transactions
5,280
Per-store economics
Estimated sales per store
₩101.4M
vs a year ago
-49.2%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩162.1M – ₩399.4M
20212022202320242025
₩346.2M₩202.8M
Stores2 – 3
20212022202320242025
32
Sales per store₩77.7M – ₩199.7M
20212022202320242025
₩115.4M₩101.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share67% – 100%
20212022202320242025
67%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -49.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
100% (2/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩162.1M₩202.8M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩81M₩101.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–1414%
  • 14–170%
  • 17–2129%
  • 21–2449%
Age
  • 10s0%
  • 20s5%
  • 30s17%
  • 40s27%
  • 50s31%
  • 60+20%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon17%
  • Tue12%
  • Wed15%
  • Thu20%
  • Fri14%
  • Sat17%
  • Sun5%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩202.8M-49.2%20.0%₩101.4M-49.2%00100%Mixed
2025Q3₩194.8M-36.9%20.0%₩97.4M-36.9%00100%Mixed
2025Q2₩381.9M+97.1%20.0%₩190.9M+97.1%00100%Growing
2025Q1₩348.6M+115.1%20.0%₩174.3M+115.1%00100%Growing
2024Q4₩399.4M+92.9%20.0%₩199.7M+92.9%00100%Growing
2024Q3₩308.8M+34.8%20.0%₩154.4M+34.8%00100%Growing
2024Q2₩193.7M-9.0%20.0%₩96.9M-9.0%00100%Mixed
2024Q1₩162.1M-13.6%20.0%₩81M-13.6%00100%Mixed
2023Q4₩207.1M+7.1%20.0%₩103.5M+7.1%00100%Growing
2023Q3₩229.1M-1.7%2-33.3%₩114.6M+47.4%00100%Possible recovery
2023Q2₩212.9M-44.0%2-33.3%₩106.5M-16.0%00100%Shrinking
2023Q1₩187.5M-26.1%2-33.3%₩93.8M+10.9%00100%Shrinking
2022Q4₩193.4M-44.1%2-33.3%₩96.7M-16.2%01100%Shrinking
2022Q3₩233.2M-25.8%30.0%₩77.7M-25.8%0067%Mixed
2022Q2₩380.3M+17.1%30.0%₩126.8M+17.1%0067%Growing
2022Q1₩253.7M-26.7%30.0%₩84.6M-26.7%0067%Mixed
2021Q4₩346.1M3₩115.4M0067%
2021Q3₩314.2M3₩104.7M0067%
2021Q2₩324.7M3₩108.2M0067%
2021Q1₩346.2M3₩115.4M0167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.