SEOUL COMMERCIAL AREA

마장역 2번 골목상권

성동구마장동· Area 80,335 m² · Area code 3110122 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩142.8M▲ +23.0% YoY
Stores4±0.0% YoY
Sales per store₩35.7M▲ +23.0% YoY

Reading this area Estimated sales rose 23.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 23.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.8%
Stores±0.0%
Sales per store▲ +3.8%
Market size
Estimated sales (quarter)
₩142.8M
vs 2024Q4
+23.0%
Estimated transactions
21,954
Per-store economics
Estimated sales per store
₩35.7M
vs a year ago
+23.0%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩114.5M – ₩236.9M
20212022202320242025
₩137.5M₩142.8M
Stores4 – 6
20212022202320242025
44
Sales per store₩28.6M – ₩47.4M
20212022202320242025
₩34.4M₩35.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share67% – 100%
20212022202320242025
75%75%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +23.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
75% (3/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩156M₩142.8M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩31.2M₩35.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1433%
  • 14–1729%
  • 17–2126%
  • 21–242%
Age
  • 10s1%
  • 20s16%
  • 30s22%
  • 40s19%
  • 50s21%
  • 60+22%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon14%
  • Tue12%
  • Wed13%
  • Thu13%
  • Fri15%
  • Sat18%
  • Sun15%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩142.8M+23.0%40.0%₩35.7M+23.0%0175%Growing
2025Q3₩172.6M+0.9%40.0%₩43.1M+0.9%00100%Mixed
2025Q2₩114.5M-37.9%4-20.0%₩28.6M-22.4%00100%Shrinking
2025Q1₩114.8M-26.5%4-20.0%₩28.7M-8.1%00100%Shrinking
2024Q4₩116.1M-36.6%4-20.0%₩29M-20.7%00100%Shrinking
2024Q3₩171M-25.4%4-20.0%₩42.7M-6.7%12100%Shrinking
2024Q2₩184.4M-17.8%50.0%₩36.9M-17.8%0080%Mixed
2024Q1₩156M-30.6%50.0%₩31.2M-30.6%0080%Mixed
2023Q4₩183.1M-22.7%50.0%₩36.6M-22.7%0080%Mixed
2023Q3₩229.1M+16.4%5-16.7%₩45.8M+39.6%0080%Mixed
2023Q2₩224.4M+29.0%50.0%₩44.9M+29.0%0080%Growing
2023Q1₩224.8M+58.9%5+25.0%₩45M+27.1%0080%Growing
2022Q4₩236.9M+53.9%5+25.0%₩47.4M+23.1%0180%Growing
2022Q3₩196.9M+20.7%6+50.0%₩32.8M-19.5%1067%Competition inflow
2022Q2₩174M+10.3%5+25.0%₩34.8M-11.8%1080%Competition inflow
2022Q1₩141.5M+2.9%40.0%₩35.4M+2.9%11100%Mixed
2021Q4₩154M4₩38.5M00100%
2021Q3₩163.1M4₩40.8M00100%
2021Q2₩157.7M4₩39.4M10100%
2021Q1₩137.5M4₩34.4M0075%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.