SEOUL COMMERCIAL AREA

송정체육공원 Neighbourhood area

Seongdong-gu (성동구) 송정동· Area 102,074 m² · Area code 3110138 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩394.9M▲ +33.5% YoY
Stores14▼ -12.5% YoY
Sales per store₩28.2M▲ +52.6% YoY

Reading this area Against a year earlier, estimated sales +33.5%, stores -12.5% and sales per store +52.6% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.3%
Stores▼ -22.2%
Sales per store▲ +48.3%
Market size
Estimated sales (quarter)
₩394.9M
vs 2024Q4
+33.5%
Estimated transactions
14,455
Per-store economics
Estimated sales per store
₩28.2M
vs a year ago
+52.6%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩240.8M – ₩394.9M
20212022202320242025
₩342.5M₩394.9M
Stores13 – 19
20212022202320242025
1814
Sales per store₩13.6M – ₩29.7M
20212022202320242025
₩19M₩28.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
20
Franchise share0% – 11%
20212022202320242025
11%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +33.5%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
0% (0/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩307M₩394.9M
Stores 2024 Q1 → 2025 Q4
1914
Sales per store 2024 Q1 → 2025 Q4
₩16.2M₩28.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1436%
  • 14–179%
  • 17–2139%
  • 21–2413%
Age
  • 10s0%
  • 20s8%
  • 30s23%
  • 40s16%
  • 50s23%
  • 60+31%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon9%
  • Tue15%
  • Wed19%
  • Thu16%
  • Fri20%
  • Sat16%
  • Sun7%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩394.9M+33.5%14-12.5%₩28.2M+52.6%100%Sales↑ · Stores↓ · Per store↑
2025Q3₩386.5M+35.3%13-31.6%₩29.7M+97.7%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩293.4M-7.1%13-31.6%₩22.6M+35.8%000%Sales↓ · Stores↓ · Per store↑
2025Q1₩279.1M-9.1%13-31.6%₩21.5M+32.9%030%Sales↓ · Stores↓ · Per store↑
2024Q4₩295.8M-12.8%16-11.1%₩18.5M-1.9%030%Sales↓ · Stores↓ · Per store→
2024Q3₩285.8M-8.8%19+5.6%₩15M-13.6%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩315.7M+15.7%19+5.6%₩16.6M+9.6%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩307M+10.9%19+5.6%₩16.2M+5.1%210%Sales↑ · Stores↑ · Per store↑
2023Q4₩339.3M+19.8%18+5.9%₩18.8M+13.1%110%Sales↑ · Stores↑ · Per store↑
2023Q3₩313.5M+20.9%18+5.9%₩17.4M+14.2%110%Sales↑ · Stores↑ · Per store↑
2023Q2₩272.9M+11.8%180.0%₩15.2M+11.8%110%Sales↑ · Stores→ · Per store↑
2023Q1₩276.7M+14.9%18+5.9%₩15.4M+8.5%100%Sales↑ · Stores↑ · Per store↑
2022Q4₩283.2M-24.3%17-10.5%₩16.7M-15.4%220%Sales↓ · Stores↓ · Per store↓
2022Q3₩259.3M-13.1%17-5.6%₩15.3M-8.0%130%Sales↓ · Stores↓ · Per store↓
2022Q2₩244.2M-29.0%180.0%₩13.6M-29.0%106%Sales↓ · Stores→ · Per store↓
2022Q1₩240.8M-29.7%17-5.6%₩14.2M-25.5%026%Sales↓ · Stores↓ · Per store↓
2021Q4₩374.2M19₩19.7M105%
2021Q3₩298.4M18₩16.6M126%
2021Q2₩344M18₩19.1M0011%
2021Q1₩342.5M18₩19M0211%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.