SEOUL COMMERCIAL AREA

송정체육공원 Neighbourhood area

Seongdong-gu (성동구) 송정동· Area 102,074 m² · Area code 3110138 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩26.1M▼ -56.8% YoY
Stores4±0.0% YoY
Sales per store₩6.5M▼ -56.8% YoY

Reading this area Against a year earlier, estimated sales -56.8%, stores 0.0% and sales per store -56.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -63.9%
Stores▲ +33.3%
Sales per store▼ -72.9%
Market size
Estimated sales (quarter)
₩26.1M
vs 2024Q4
-56.8%
Estimated transactions
764
Per-store economics
Estimated sales per store
₩6.5M
vs a year ago
-56.8%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩24M – ₩418.7M
20212022202320242025
₩72.4M₩26.1M
Stores3 – 4
20212022202320242025
34
Sales per store₩6M – ₩104.7M
20212022202320242025
₩24.1M₩6.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -56.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩63.1M₩26.1M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩15.8M₩6.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1134%
  • 11–1454%
  • 14–1713%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s2%
  • 50s2%
  • 60+96%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon35%
  • Tue4%
  • Wed12%
  • Thu17%
  • Fri21%
  • Sat12%
  • Sun0%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩26.1M-56.8%40.0%₩6.5M-56.8%000%Sales↓ · Stores→ · Per store↓
2025Q3₩69.3M+188.6%40.0%₩17.3M+188.6%000%Sales↑ · Stores→ · Per store↑
2025Q2₩97.2M+72.9%40.0%₩24.3M+72.9%000%Sales↑ · Stores→ · Per store↑
2025Q1₩40.2M-36.2%40.0%₩10.1M-36.2%000%Sales↓ · Stores→ · Per store↓
2024Q4₩60.5M+146.8%40.0%₩15.1M+146.8%000%Sales↑ · Stores→ · Per store↑
2024Q3₩24M-87.5%40.0%₩6M-87.5%000%Sales↓ · Stores→ · Per store↓
2024Q2₩56.3M-86.6%40.0%₩14.1M-86.6%000%Sales↓ · Stores→ · Per store↓
2024Q1₩63.1M-36.3%4+33.3%₩15.8M-52.2%000%Sales↓ · Stores↑ · Per store↓
2023Q4₩24.5M-80.3%4+33.3%₩6.1M-85.3%000%Sales↓ · Stores↑ · Per store↓
2023Q3₩192.7M+53.3%4+33.3%₩48.2M+15.0%000%Sales↑ · Stores↑ · Per store↑
2023Q2₩418.7M+300.1%4+33.3%₩104.7M+200.1%100%Sales↑ · Stores↑ · Per store↑
2023Q1₩98.9M+164.1%30.0%₩33M+164.1%000%Sales↑ · Stores→ · Per store↑
2022Q4₩124.7M+42.2%30.0%₩41.6M+42.2%000%Sales↑ · Stores→ · Per store↑
2022Q3₩125.7M-7.8%30.0%₩41.9M-7.8%000%Sales↓ · Stores→ · Per store↓
2022Q2₩104.6M-50.6%30.0%₩34.9M-50.6%000%Sales↓ · Stores→ · Per store↓
2022Q1₩37.5M-48.2%30.0%₩12.5M-48.2%000%Sales↓ · Stores→ · Per store↓
2021Q4₩87.7M3₩29.2M000%
2021Q3₩136.3M3₩45.4M000%
2021Q2₩211.8M3₩70.6M000%
2021Q1₩72.4M3₩24.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.