SEOUL COMMERCIAL AREA

송정체육공원 골목상권

성동구송정동· Area 102,074 m² · Area code 3110138 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩13.2M▼ -9.6% YoY
Stores3±0.0% YoY
Sales per store₩4.4M▼ -9.6% YoY

Reading this area Against a year earlier, estimated sales -9.6%, stores 0.0% and sales per store -9.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +197.1%
Stores▲ +50.0%
Sales per store▲ +98.1%
Market size
Estimated sales (quarter)
₩13.2M
vs 2024Q4
-9.6%
Estimated transactions
406
Per-store economics
Estimated sales per store
₩4.4M
vs a year ago
-9.6%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.4M – ₩24M
20212022202320242025
₩4.4M₩13.2M
Stores2 – 3
20212022202320242025
23
Sales per store₩1.8M – ₩12M
20212022202320242025
₩2.2M₩4.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 50%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩18.4M₩13.2M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩6.1M₩4.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–140%
  • 14–173%
  • 17–2158%
  • 21–2437%
Age
  • 10s0%
  • 20s0%
  • 30s22%
  • 40s32%
  • 50s24%
  • 60+22%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon16%
  • Tue14%
  • Wed14%
  • Thu21%
  • Fri18%
  • Sat16%
  • Sun0%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩13.2M-9.6%30.0%₩4.4M-9.6%0033%Mixed
2025Q3₩16.2M-17.0%30.0%₩5.4M-17.0%0033%Mixed
2025Q2₩16.6M-22.7%30.0%₩5.5M-22.7%0033%Mixed
2025Q1₩13.5M-26.8%30.0%₩4.5M-26.8%0033%Mixed
2024Q4₩14.6M-18.2%30.0%₩4.9M-18.2%0033%Mixed
2024Q3₩19.5M-9.4%30.0%₩6.5M-9.4%0033%Mixed
2024Q2₩21.4M-10.7%3+50.0%₩7.1M-40.5%0033%Possible crowding
2024Q1₩18.4M+239.2%30.0%₩6.1M+239.2%0033%Growing
2023Q4₩17.9M-0.2%3+50.0%₩6M-33.5%0033%Possible crowding
2023Q3₩21.5M+23.6%3+50.0%₩7.2M-17.6%1033%Competition inflow
2023Q2₩24M+39.9%20.0%₩12M+39.9%0150%Growing
2023Q1₩5.4M-42.6%3+50.0%₩1.8M-61.7%1033%Possible crowding
2022Q4₩17.9M+72.3%20.0%₩9M+72.3%0050%Growing
2022Q3₩17.4M+59.0%20.0%₩8.7M+59.0%0050%Growing
2022Q2₩17.2M+125.5%20.0%₩8.6M+125.5%0050%Growing
2022Q1₩9.5M+112.7%20.0%₩4.7M+112.7%0050%Growing
2021Q4₩10.4M2₩5.2M0050%
2021Q3₩10.9M2₩5.5M0050%
2021Q2₩7.6M2₩3.8M0050%
2021Q1₩4.4M2₩2.2M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.