SEOUL COMMERCIAL AREA

한국의류시험연구원 골목상권

동대문구용신동· Area 43,441 m² · Area code 3110183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩395.7M▼ -2.2% YoY
Stores17±0.0% YoY
Sales per store₩23.3M▼ -2.2% YoY

Reading this area Against a year earlier, estimated sales -2.2%, stores 0.0% and sales per store -2.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +12.8%
Stores▼ -10.5%
Sales per store▲ +26.1%
Market size
Estimated sales (quarter)
₩395.7M
vs 2024Q4
-2.2%
Estimated transactions
13,157
Per-store economics
Estimated sales per store
₩23.3M
vs a year ago
-2.2%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩326.9M – ₩552.4M
20212022202320242025
₩350.7M₩395.7M
Stores16 – 19
20212022202320242025
1917
Sales per store₩17.2M – ₩34.5M
20212022202320242025
₩18.5M₩23.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share11% – 19%
20212022202320242025
11%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
18% (3/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩486.9M₩395.7M
Stores 2024 Q1 → 2025 Q4
1617
Sales per store 2024 Q1 → 2025 Q4
₩30.4M₩23.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–112%
  • 11–1436%
  • 14–179%
  • 17–2138%
  • 21–2412%
Age
  • 10s0%
  • 20s8%
  • 30s22%
  • 40s20%
  • 50s25%
  • 60+25%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon20%
  • Tue17%
  • Wed17%
  • Thu19%
  • Fri16%
  • Sat10%
  • Sun1%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩395.7M-2.2%170.0%₩23.3M-2.2%0018%Mixed
2025Q3₩398.8M+2.6%17+6.3%₩23.5M-3.4%0018%Possible crowding
2025Q2₩400.3M-15.2%17+6.3%₩23.5M-20.2%0018%Possible crowding
2025Q1₩353.5M-27.4%17+6.3%₩20.8M-31.7%0018%Possible crowding
2024Q4₩404.5M-26.8%17+6.3%₩23.8M-31.1%1018%Possible crowding
2024Q3₩388.8M-21.5%16-5.9%₩24.3M-16.6%0019%Shrinking
2024Q2₩472M-7.7%16-5.9%₩29.5M-1.9%0019%Shrinking
2024Q1₩486.9M+5.3%16-5.9%₩30.4M+11.9%0019%Mixed
2023Q4₩552.4M+17.8%16-11.1%₩34.5M+32.5%0119%Mixed
2023Q3₩495.3M+18.3%17-10.5%₩29.1M+32.2%1018%Mixed
2023Q2₩511.3M+20.9%17-10.5%₩30.1M+35.1%1112%Mixed
2023Q1₩462.5M+41.5%17-10.5%₩27.2M+58.1%0112%Mixed
2022Q4₩468.9M+16.8%18-5.3%₩26.1M+23.3%1211%Mixed
2022Q3₩418.7M+17.1%190.0%₩22M+17.1%0011%Growing
2022Q2₩422.9M+10.2%190.0%₩22.3M+10.2%0011%Growing
2022Q1₩326.9M-6.8%190.0%₩17.2M-6.8%0011%Mixed
2021Q4₩401.3M19₩21.1M0011%
2021Q3₩357.4M19₩18.8M0011%
2021Q2₩383.6M19₩20.2M1111%
2021Q1₩350.7M19₩18.5M0011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.