SEOUL COMMERCIAL AREA

한국의류시험연구원 골목상권

동대문구용신동· Area 43,441 m² · Area code 3110183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.9M▼ -98.2% YoY
Stores6▼ -33.3% YoY
Sales per store₩820K▼ -97.3% YoY

Reading this area Estimated sales fell 98.2% from a year earlier and stores fell 33.3%. Sales per store are down 97.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2022 Q2 → 2025 Q4
Estimated sales▼ -99.5%
Stores▼ -45.5%
Sales per store▼ -99.1%
Market size
Estimated sales (quarter)
₩4.9M
vs 2024Q4
-98.2%
Estimated transactions
164
Per-store economics
Estimated sales per store
₩820K
vs a year ago
-97.3%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.9M – ₩994.1M
20212022202320242025
₩4.9M
Stores6 – 12
20212022202320242025
96
Sales per store₩492K – ₩90.4M
20212022202320242025
₩820K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -98.2%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-33.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4.9M₩4.9M
Stores 2024 Q1 → 2025 Q4
106
Sales per store 2024 Q1 → 2025 Q4
₩492K₩820K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s100%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu100%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.9M-98.2%6-33.3%₩820K-97.3%000%Shrinking
2025Q36-33.3%020%
2025Q28-11.1%010%
2025Q1₩4.9M0.0%9-10.0%₩547K+11.1%000%Possible recovery
2024Q4₩270.8M+102.5%9-18.2%₩30.1M+147.4%000%Mixed
2024Q3₩4.9M9-25.0%₩547K000%
2024Q2₩449.6M-4.5%9-18.2%₩50M+16.7%010%Shrinking
2024Q1₩4.9M-75.0%10-9.1%₩492K-72.5%010%Shrinking
2023Q4₩133.7M+90.4%110.0%₩12.2M+90.4%010%Growing
2023Q312+9.1%100%
2023Q2₩471M-52.6%110.0%₩42.8M-52.6%000%Mixed
2023Q1₩19.7M110.0%₩1.8M000%
2022Q4₩70.2M11+10.0%₩6.4M000%
2022Q3₩427M11+10.0%₩38.8M000%
2022Q2₩994.1M11+22.2%₩90.4M000%
2022Q111+22.2%100%
2021Q410000%
2021Q310100%
2021Q29000%
2021Q19000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.