SEOUL COMMERCIAL AREA

한국의류시험연구원 골목상권

동대문구용신동· Area 43,441 m² · Area code 3110183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q4
Estimated sales▼ -24.6%
Stores▼ -25.0%
Sales per store▲ +0.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩31.4M – ₩47.6M
20212022202320242025
₩45.3M
Stores2 – 4
20212022202320242025
42
Sales per store₩7.9M – ₩15.3M
20212022202320242025
₩11.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩35.4M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩8.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1125%
  • 11–1433%
  • 14–1722%
  • 17–2117%
  • 21–242%
Age
  • 10s0%
  • 20s11%
  • 30s20%
  • 40s37%
  • 50s20%
  • 60+11%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon16%
  • Tue23%
  • Wed17%
  • Thu18%
  • Fri17%
  • Sat9%
  • Sun0%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2024 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%000%
2025Q32-50.0%000%
2025Q22-50.0%000%
2025Q12-50.0%010%
2024Q4₩34.1M-24.0%3-25.0%₩11.4M+1.3%010%Shrinking
2024Q3₩31.4M-31.7%40.0%₩7.9M-31.7%000%Mixed
2024Q2₩35.5M-25.5%40.0%₩8.9M-25.5%000%Mixed
2024Q1₩35.4M+2.4%40.0%₩8.9M+2.4%000%Mixed
2023Q4₩44.9M+14.4%4+33.3%₩11.2M-14.2%000%Competition inflow
2023Q3₩46M+35.4%4+33.3%₩11.5M+1.5%000%Mixed
2023Q2₩47.6M+3.8%4+33.3%₩11.9M-22.1%000%Competition inflow
2023Q1₩34.6M+6.5%4+33.3%₩8.6M-20.1%100%Competition inflow
2022Q4₩39.2M+5.8%30.0%₩13.1M+5.8%000%Growing
2022Q3₩34M-14.8%3-25.0%₩11.3M+13.7%000%Shrinking
2022Q2₩45.9M+13.3%3-25.0%₩15.3M+51.0%000%Mixed
2022Q1₩32.5M-28.3%3-25.0%₩10.8M-4.3%000%Shrinking
2021Q4₩37.1M3₩12.4M010%
2021Q3₩39.9M4₩10M000%
2021Q2₩40.5M4₩10.1M000%
2021Q1₩45.3M4₩11.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.