SEOUL COMMERCIAL AREA

동대문구청 골목상권

동대문구용신동· Area 115,383 m² · Area code 3110195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,896.9M▼ -3.1% YoY
Stores33▲ +6.5% YoY
Sales per store₩57.5M▼ -9.0% YoY

Reading this area Stores rose 6.5% from a year earlier while estimated sales stayed about the same (-3.1%), so sales per store fell 9.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.4%
Stores▼ -2.9%
Sales per store▲ +25.1%
Market size
Estimated sales (quarter)
₩1,896.9M
vs 2024Q4
-3.1%
Estimated transactions
54,098
Per-store economics
Estimated sales per store
₩57.5M
vs a year ago
-9.0%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,260.7M – ₩1,958.4M
20212022202320242025
₩1,562.9M₩1,896.9M
Stores26 – 34
20212022202320242025
3433
Sales per store₩40.7M – ₩67.9M
20212022202320242025
₩46M₩57.5M
Openings0 – 4
20212022202320242025
10
Closings0 – 3
20212022202320242025
10
Franchise share3% – 9%
20212022202320242025
9%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.1%, stores YoY +6.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
+6.5%
Franchise share
3% (1/33)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,777.2M₩1,896.9M
Stores 2024 Q1 → 2025 Q4
2933
Sales per store 2024 Q1 → 2025 Q4
₩61.3M₩57.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1435%
  • 14–1710%
  • 17–2142%
  • 21–248%
Age
  • 10s0%
  • 20s5%
  • 30s13%
  • 40s15%
  • 50s28%
  • 60+38%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue13%
  • Wed16%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun9%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,896.9M-3.1%33+6.5%₩57.5M-9.0%003%Possible crowding
2025Q3₩1,641.3M-8.4%33+6.5%₩49.7M-14.0%003%Possible crowding
2025Q2₩1,715M+6.3%33+13.8%₩52M-6.6%113%Competition inflow
2025Q1₩1,930.8M+8.6%32+10.3%₩60.3M-1.5%106%Mixed
2024Q4₩1,958.4M+11.6%31+14.8%₩63.2M-2.8%006%Mixed
2024Q3₩1,792.1M+11.3%31+10.7%₩57.8M+0.5%426%Mixed
2024Q2₩1,613.3M+0.4%29+11.5%₩55.6M-10.0%007%Possible crowding
2024Q1₩1,777.2M+0.7%29+11.5%₩61.3M-9.7%207%Possible crowding
2023Q4₩1,754.6M+3.8%27-3.6%₩65M+7.6%017%Mixed
2023Q3₩1,610M+7.0%28-3.4%₩57.5M+10.8%207%Mixed
2023Q2₩1,606.8M+2.8%26-13.3%₩61.8M+18.6%008%Possible recovery
2023Q1₩1,764.7M+32.2%26-13.3%₩67.9M+52.6%028%Mixed
2022Q4₩1,690.8M+9.5%28-9.7%₩60.4M+21.3%017%Mixed
2022Q3₩1,505.3M+19.4%29-6.5%₩51.9M+27.6%017%Mixed
2022Q2₩1,563.5M-9.1%30-11.8%₩52.1M+3.0%117%Shrinking
2022Q1₩1,334.4M-14.6%30-11.8%₩44.5M-3.2%017%Shrinking
2021Q4₩1,543.6M31₩49.8M006%
2021Q3₩1,260.7M31₩40.7M036%
2021Q2₩1,720.1M34₩50.6M126%
2021Q1₩1,562.9M34₩46M119%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.