SEOUL COMMERCIAL AREA

동대문구청 골목상권

동대문구용신동· Area 115,383 m² · Area code 3110195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.9M▼ -65.2% YoY
Stores3▼ -40.0% YoY
Sales per store₩2M▼ -42.1% YoY

Reading this area Estimated sales fell 65.2% from a year earlier and stores fell 40.0%. Sales per store are down 42.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.4%
Stores±0.0%
Sales per store▼ -15.4%
Market size
Estimated sales (quarter)
₩5.9M
vs 2024Q4
-65.2%
Estimated transactions
227
Per-store economics
Estimated sales per store
₩2M
vs a year ago
-42.1%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.9M – ₩22.3M
20212022202320242025
₩7M₩5.9M
Stores2 – 5
20212022202320242025
33
Sales per store₩1.5M – ₩9.6M
20212022202320242025
₩2.3M₩2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share40% – 100%
20212022202320242025
67%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -65.2%, stores YoY -40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-40.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (20%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩22.3M₩5.9M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩5.6M₩2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1469%
  • 14–173%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s0%
  • 50s26%
  • 60+71%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon4%
  • Tue5%
  • Wed16%
  • Thu22%
  • Fri35%
  • Sat14%
  • Sun4%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5.9M-65.2%3-40.0%₩2M-42.1%0167%Shrinking
2025Q3₩9.1M-49.8%40.0%₩2.3M-49.8%0150%Mixed
2025Q2₩7.6M-58.1%5+25.0%₩1.5M-66.5%0040%Possible crowding
2025Q1₩10.8M-51.7%5+25.0%₩2.2M-61.4%0040%Possible crowding
2024Q4₩17M-11.1%5+150.0%₩3.4M-64.5%1040%Possible crowding
2024Q3₩18.1M+24.1%4+100.0%₩4.5M-38.0%0050%Competition inflow
2024Q2₩18.2M+58.9%4+100.0%₩4.5M-20.6%0050%Competition inflow
2024Q1₩22.3M+175.4%4+100.0%₩5.6M+37.7%2050%Growing
2023Q4₩19.2M+160.9%20.0%₩9.6M+160.9%00100%Growing
2023Q3₩14.6M+32.2%2-33.3%₩7.3M+98.4%00100%Mixed
2023Q2₩11.4M+68.9%2-33.3%₩5.7M+153.4%00100%Mixed
2023Q1₩8.1M-2.1%2-33.3%₩4.1M+46.8%00100%Possible recovery
2022Q4₩7.4M-17.8%2-33.3%₩3.7M+23.3%01100%Shrinking
2022Q3₩11M+28.5%30.0%₩3.7M+28.5%0067%Growing
2022Q2₩6.8M-31.2%30.0%₩2.3M-31.2%0067%Mixed
2022Q1₩8.3M+18.3%30.0%₩2.8M+18.3%0067%Growing
2021Q4₩8.9M3₩3M0067%
2021Q3₩8.6M3₩2.9M0067%
2021Q2₩9.8M3₩3.3M0067%
2021Q1₩7M3₩2.3M0067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.