SEOUL COMMERCIAL AREA

동대문구청 골목상권

동대문구용신동· Area 115,383 m² · Area code 3110195 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩218.5M▼ -13.5% YoY
Stores9▲ +28.6% YoY
Sales per store₩24.3M▼ -32.7% YoY

Reading this area Stores rose 28.6% from a year earlier while estimated sales stayed about the same (-13.5%), so sales per store fell 32.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +218.5%
Stores▼ -18.2%
Sales per store▲ +289.3%
Market size
Estimated sales (quarter)
₩218.5M
vs 2024Q4
-13.5%
Estimated transactions
3,601
Per-store economics
Estimated sales per store
₩24.3M
vs a year ago
-32.7%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.6M – ₩336.4M
20212022202320242025
₩68.6M₩218.5M
Stores7 – 11
20212022202320242025
119
Sales per store₩5.6M – ₩37.4M
20212022202320242025
₩6.2M₩24.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.5%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+28.6%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩174.8M₩218.5M
Stores 2024 Q1 → 2025 Q4
79
Sales per store 2024 Q1 → 2025 Q4
₩25M₩24.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0631%
  • 06–115%
  • 11–142%
  • 14–171%
  • 17–2123%
  • 21–2437%
Age
  • 10s0%
  • 20s14%
  • 30s32%
  • 40s18%
  • 50s26%
  • 60+9%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon11%
  • Tue15%
  • Wed14%
  • Thu15%
  • Fri21%
  • Sat19%
  • Sun5%
Gender
  • Male83%
  • Female17%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩218.5M-13.5%9+28.6%₩24.3M-32.7%000%Possible crowding
2025Q3₩215.6M+1.9%9+28.6%₩24M-20.7%000%Possible crowding
2025Q2₩336.4M+42.2%9+28.6%₩37.4M+10.6%000%Growing
2025Q1₩310.6M+77.7%9+28.6%₩34.5M+38.2%200%Growing
2024Q4₩252.6M+26.8%70.0%₩36.1M+26.8%000%Growing
2024Q3₩211.5M+59.4%70.0%₩30.2M+59.4%000%Growing
2024Q2₩236.5M+113.0%70.0%₩33.8M+113.0%000%Growing
2024Q1₩174.8M+8.4%70.0%₩25M+8.4%000%Growing
2023Q4₩199.2M+71.0%7-22.2%₩28.5M+119.9%000%Mixed
2023Q3₩132.7M+12.6%7-30.0%₩19M+60.9%000%Mixed
2023Q2₩111M-9.8%7-36.4%₩15.9M+41.8%000%Shrinking
2023Q1₩161.3M+134.7%7-36.4%₩23M+268.8%020%Mixed
2022Q4₩116.5M+2.3%9-18.2%₩12.9M+25.1%010%Possible recovery
2022Q3₩117.8M+91.2%10-9.1%₩11.8M+110.4%010%Mixed
2022Q2₩123M+87.8%110.0%₩11.2M+87.8%000%Growing
2022Q1₩68.7M+0.2%110.0%₩6.2M+0.2%000%Mixed
2021Q4₩113.8M11₩10.3M000%
2021Q3₩61.6M11₩5.6M000%
2021Q2₩65.5M11₩6M000%
2021Q1₩68.6M11₩6.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.