SEOUL COMMERCIAL AREA

경희대후문 골목상권

동대문구이문1동· Area 79,862 m² · Area code 3110214 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩67.9M▼ -36.2% YoY
Stores5±0.0% YoY
Sales per store₩13.6M▼ -36.2% YoY

Reading this area Against a year earlier, estimated sales -36.2%, stores 0.0% and sales per store -36.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +50.0%
Stores▼ -16.7%
Sales per store▲ +80.0%
Market size
Estimated sales (quarter)
₩67.9M
vs 2024Q4
-36.2%
Estimated transactions
3,409
Per-store economics
Estimated sales per store
₩13.6M
vs a year ago
-36.2%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45.3M – ₩134.9M
20212022202320242025
₩45.3M₩67.9M
Stores5 – 6
20212022202320242025
65
Sales per store₩7.5M – ₩27M
20212022202320242025
₩7.5M₩13.6M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩80.1M₩67.9M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩16M₩13.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1449%
  • 14–1713%
  • 17–2136%
  • 21–240%
Age
  • 10s2%
  • 20s44%
  • 30s15%
  • 40s16%
  • 50s18%
  • 60+6%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon20%
  • Tue18%
  • Wed22%
  • Thu19%
  • Fri21%
  • Sat0%
  • Sun0%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩67.9M-36.2%50.0%₩13.6M-36.2%000%Mixed
2025Q3₩57.6M-26.6%50.0%₩11.5M-26.6%000%Mixed
2025Q2₩80.4M-38.6%50.0%₩16.1M-38.6%000%Mixed
2025Q1₩60.7M-24.3%50.0%₩12.1M-24.3%000%Mixed
2024Q4₩106.5M-3.2%50.0%₩21.3M-3.2%000%Mixed
2024Q3₩78.4M-17.0%50.0%₩15.7M-17.0%000%Mixed
2024Q2₩130.8M-3.0%50.0%₩26.2M-3.0%000%Mixed
2024Q1₩80.1M-13.6%50.0%₩16M-13.6%000%Mixed
2023Q4₩110M-9.3%50.0%₩22M-9.3%000%Mixed
2023Q3₩94.5M-8.9%50.0%₩18.9M-8.9%000%Mixed
2023Q2₩134.9M+21.1%50.0%₩27M+21.1%000%Growing
2023Q1₩92.8M+30.9%50.0%₩18.6M+30.9%000%Growing
2022Q4₩121.3M+18.6%5-16.7%₩24.3M+42.3%000%Mixed
2022Q3₩103.7M+39.2%5-16.7%₩20.7M+67.1%000%Mixed
2022Q2₩111.4M+23.8%5-16.7%₩22.3M+48.6%000%Mixed
2022Q1₩70.9M+56.5%5-16.7%₩14.2M+87.8%010%Mixed
2021Q4₩102.2M6₩17M000%
2021Q3₩74.4M6₩12.4M000%
2021Q2₩90M6₩15M000%
2021Q1₩45.3M6₩7.5M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.