SEOUL COMMERCIAL AREA

경희대후문 골목상권

동대문구이문1동· Area 79,862 m² · Area code 3110214 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩264.8M▲ +29.5% YoY
Stores3±0.0% YoY
Sales per store₩88.3M▲ +29.5% YoY

Reading this area Estimated sales rose 29.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 29.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2024 Q3 → 2025 Q4
Estimated sales▲ +54.6%
Stores±0.0%
Sales per store▲ +54.6%
Market size
Estimated sales (quarter)
₩264.8M
vs 2024Q4
+29.5%
Estimated transactions
26,951
Per-store economics
Estimated sales per store
₩88.3M
vs a year ago
+29.5%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩171.3M – ₩274M
20212022202320242025
₩264.8M
Stores1 – 3
20212022202320242025
13
Sales per store₩57.1M – ₩91.3M
20212022202320242025
₩88.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share33% – 100%
20212022202320242025
100%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +29.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩264.8M
Stores 2024 Q1 → 2025 Q4
13
Sales per store 2024 Q1 → 2025 Q4
₩88.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1422%
  • 14–1728%
  • 17–2124%
  • 21–245%
Age
  • 10s2%
  • 20s26%
  • 30s15%
  • 40s19%
  • 50s25%
  • 60+13%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon14%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri15%
  • Sat13%
  • Sun12%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩264.8M+29.5%30.0%₩88.3M+29.5%0033%Growing
2025Q3₩274M+60.0%30.0%₩91.3M+60.0%0033%Growing
2025Q2₩253.5M3+200.0%₩84.5M0033%
2025Q1₩180.9M3+200.0%₩60.3M0033%
2024Q4₩204.5M3+200.0%₩68.2M0033%
2024Q3₩171.3M3+200.0%₩57.1M2033%
2024Q210.0%00100%
2024Q110.0%00100%
2023Q410.0%00100%
2023Q310.0%00100%
2023Q210.0%00100%
2023Q110.0%00100%
2022Q410.0%00100%
2022Q310.0%00100%
2022Q210.0%00100%
2022Q110.0%00100%
2021Q4100100%
2021Q3100100%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.