SEOUL COMMERCIAL AREA

경희대후문 Neighbourhood area

Dongdaemun-gu (동대문구) 이문1동· Area 79,862 m² · Area code 3110214 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q1
Estimated sales▲ +119.1%
Stores±0.0%
Sales per store▲ +119.1%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18.4M – ₩65.3M
20212022202320242025
₩18.4M
Stores1 – 2
20212022202320242025
21
Sales per store₩9.2M – ₩32.6M
20212022202320242025
₩9.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 100%
20212022202320242025
50%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
100% (1/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩40.4M
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4
₩20.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1466%
  • 14–1711%
  • 17–2115%
  • 21–245%
Age
  • 10s1%
  • 20s14%
  • 30s6%
  • 40s13%
  • 50s13%
  • 60+53%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon7%
  • Tue13%
  • Wed7%
  • Thu10%
  • Fri54%
  • Sat8%
  • Sun1%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2024 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q410.0%00100%
2025Q310.0%00100%
2025Q210.0%00100%
2025Q11-50.0%00100%
2024Q41-50.0%00100%
2024Q31-50.0%00100%
2024Q21-50.0%01100%
2024Q1₩40.4M+20.6%20.0%₩20.2M+20.6%0050%Growing
2023Q4₩65.3M+50.9%20.0%₩32.6M+50.9%0050%Growing
2023Q3₩32.1M-40.7%20.0%₩16.1M-40.7%0050%Mixed
2023Q2₩43.4M+22.9%20.0%₩21.7M+22.9%0050%Growing
2023Q1₩33.5M+26.7%20.0%₩16.7M+26.7%0050%Growing
2022Q4₩43.3M+46.9%20.0%₩21.6M+46.9%0050%Growing
2022Q3₩54.2M+129.7%20.0%₩27.1M+129.7%0050%Growing
2022Q2₩35.3M+43.5%20.0%₩17.7M+43.5%0050%Growing
2022Q1₩26.4M+43.4%20.0%₩13.2M+43.4%0050%Growing
2021Q4₩29.4M2₩14.7M0050%
2021Q3₩23.6M2₩11.8M0050%
2021Q2₩24.6M2₩12.3M0050%
2021Q1₩18.4M2₩9.2M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.