NumLM BizSeoul commercial-area market 서연중학교 · 골목상권 · 서대문구 연희동 · Area page →
커피-음료 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩814.4M
- vs 2024Q4
- +5.1%
- Estimated transactions
- 50,214
Competition
- Stores
- 31
- vs a year ago
- +3.3%
- Franchise share
- 6% (2/31)
Per-store economics
- Estimated sales per store
- ₩26.3M
- vs a year ago
- +1.7%
- Per transaction
- ₩16K
Movement
- Openings (rate)
- 2 (6%)
- Closings (rate)
- 0 (0%)
- Net store change
- +2
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩814.4M | +5.1% | 31 | +3.3% | ₩26.3M | +1.7% | 2 | 0 | 6% | Mixed |
| 2025Q3 | ₩811.6M | +0.7% | 29 | -3.3% | ₩28M | +4.1% | 0 | 0 | 7% | Possible recovery |
| 2025Q2 | ₩798.5M | -8.7% | 29 | 0.0% | ₩27.5M | -8.7% | 2 | 2 | 7% | Mixed |
| 2025Q1 | ₩782.3M | -6.6% | 29 | 0.0% | ₩27M | -6.6% | 0 | 1 | 7% | Mixed |
| 2024Q4 | ₩775.1M | -9.9% | 30 | +7.1% | ₩25.8M | -15.9% | 2 | 2 | 7% | Possible crowding |
| 2024Q3 | ₩806.1M | -0.2% | 30 | +7.1% | ₩26.9M | -6.9% | 3 | 2 | 7% | Possible crowding |
| 2024Q2 | ₩874.9M | +8.6% | 29 | 0.0% | ₩30.2M | +8.6% | 2 | 2 | 7% | Growing |
| 2024Q1 | ₩837.9M | +9.0% | 29 | 0.0% | ₩28.9M | +9.0% | 1 | 0 | 7% | Growing |
| 2023Q4 | ₩860.3M | +43.1% | 28 | 0.0% | ₩30.7M | +43.1% | 1 | 1 | 7% | Growing |
| 2023Q3 | ₩807.8M | +56.2% | 28 | +3.7% | ₩28.8M | +50.7% | 1 | 2 | 7% | Growing |
| 2023Q2 | ₩805.5M | +12.9% | 29 | +16.0% | ₩27.8M | -2.6% | 1 | 1 | 7% | Mixed |
| 2023Q1 | ₩768.7M | +46.2% | 29 | +20.8% | ₩26.5M | +21.0% | 1 | 0 | 7% | Growing |
| 2022Q4 | ₩601.1M | -2.9% | 28 | +21.7% | ₩21.5M | -20.3% | 2 | 1 | 7% | Possible crowding |
| 2022Q3 | ₩517M | -0.5% | 27 | +28.6% | ₩19.1M | -22.6% | 2 | 0 | 7% | Possible crowding |
| 2022Q2 | ₩713.3M | +39.2% | 25 | +31.6% | ₩28.5M | +5.8% | 2 | 1 | 8% | Growing |
| 2022Q1 | ₩525.9M | +62.2% | 24 | +33.3% | ₩21.9M | +21.7% | 1 | 0 | 8% | Growing |
| 2021Q4 | ₩619.2M | — | 23 | — | ₩26.9M | — | 3 | 1 | 9% | — |
| 2021Q3 | ₩519.5M | — | 21 | — | ₩24.7M | — | 2 | 0 | 10% | — |
| 2021Q2 | ₩512.6M | — | 19 | — | ₩27M | — | 2 | 1 | 11% | — |
| 2021Q1 | ₩324.2M | — | 18 | — | ₩18M | — | 0 | 0 | 11% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.