SEOUL COMMERCIAL AREA

홍연시장 골목상권

서대문구연희동· Area 42,513 m² · Area code 3110510 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩218.4M▲ +163.9% YoY
Stores8▼ -11.1% YoY
Sales per store₩27.3M▲ +196.9% YoY

Reading this area Against a year earlier, estimated sales +163.9%, stores -11.1% and sales per store +196.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +106.0%
Stores▼ -11.1%
Sales per store▲ +131.7%
Market size
Estimated sales (quarter)
₩218.4M
vs 2024Q4
+163.9%
Estimated transactions
8,603
Per-store economics
Estimated sales per store
₩27.3M
vs a year ago
+196.9%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩82.8M – ₩293M
20212022202320242025
₩106M₩218.4M
Stores8 – 10
20212022202320242025
98
Sales per store₩9.2M – ₩36.6M
20212022202320242025
₩11.8M₩27.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share20% – 25%
20212022202320242025
22%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +163.9%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
25% (2/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩130.1M₩218.4M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩16.3M₩27.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1431%
  • 14–179%
  • 17–2147%
  • 21–2412%
Age
  • 10s0%
  • 20s4%
  • 30s22%
  • 40s24%
  • 50s29%
  • 60+21%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon13%
  • Tue17%
  • Wed21%
  • Thu15%
  • Fri18%
  • Sat11%
  • Sun5%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩218.4M+163.9%8-11.1%₩27.3M+196.9%0025%Mixed
2025Q3₩293M+128.0%8-11.1%₩36.6M+156.5%0025%Mixed
2025Q2₩136.1M+7.3%8-11.1%₩17M+20.8%0125%Mixed
2025Q1₩95.2M-26.8%9+12.5%₩10.6M-34.9%1122%Possible crowding
2024Q4₩82.8M-35.5%9+12.5%₩9.2M-42.7%2222%Possible crowding
2024Q3₩128.5M-2.9%9+12.5%₩14.3M-13.7%0022%Possible crowding
2024Q2₩126.7M-20.8%9+12.5%₩14.1M-29.6%1022%Possible crowding
2024Q1₩130.1M-16.6%8-11.1%₩16.3M-6.1%0025%Shrinking
2023Q4₩128.3M-22.3%8-11.1%₩16M-12.5%0025%Shrinking
2023Q3₩132.4M-22.6%8-20.0%₩16.6M-3.3%0025%Shrinking
2023Q2₩160.1M+20.3%8-11.1%₩20M+35.3%0125%Mixed
2023Q1₩155.9M+27.7%90.0%₩17.3M+27.7%0022%Growing
2022Q4₩165.1M+21.9%9+12.5%₩18.3M+8.4%0122%Growing
2022Q3₩171.1M+9.7%10+11.1%₩17.1M-1.2%1020%Mixed
2022Q2₩133.1M-13.4%90.0%₩14.8M-13.4%0022%Mixed
2022Q1₩122.1M+15.2%90.0%₩13.6M+15.2%1022%Growing
2021Q4₩135.4M8₩16.9M0125%
2021Q3₩156M9₩17.3M0022%
2021Q2₩153.7M9₩17.1M0022%
2021Q1₩106M9₩11.8M0022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.