SEOUL COMMERCIAL AREA

연희파출소 Neighbourhood area

Seodaemun-gu (서대문구) 연희동· Area 81,070 m² · Area code 3110513 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,102.3M▼ -3.7% YoY
Stores9▼ -10.0% YoY
Sales per store₩122.5M▲ +7.0% YoY

Reading this area Estimated sales fell 3.7% from a year earlier and stores fell 10.0%. Sales per store are up 7.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.9%
Stores▲ +12.5%
Sales per store▲ +36.8%
Market size
Estimated sales (quarter)
₩1,102.3M
vs 2024Q4
-3.7%
Estimated transactions
27,033
Per-store economics
Estimated sales per store
₩122.5M
vs a year ago
+7.0%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩698.9M – ₩1,323.6M
20212022202320242025
₩716.1M₩1,102.3M
Stores8 – 10
20212022202320242025
89
Sales per store₩77.7M – ₩147.1M
20212022202320242025
₩89.5M₩122.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share10% – 25%
20212022202320242025
25%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.7%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,060.9M₩1,102.3M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩117.9M₩122.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1440%
  • 14–1721%
  • 17–2134%
  • 21–244%
Age
  • 10s0%
  • 20s12%
  • 30s21%
  • 40s18%
  • 50s24%
  • 60+25%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon7%
  • Tue15%
  • Wed12%
  • Thu12%
  • Fri15%
  • Sat19%
  • Sun20%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,102.3M-3.7%9-10.0%₩122.5M+7.0%0011%Shrinking
2025Q3₩1,218.7M+7.3%90.0%₩135.4M+7.3%0011%Growing
2025Q2₩1,134.5M-9.1%90.0%₩126.1M-9.1%0011%Mixed
2025Q1₩993.9M-6.3%90.0%₩110.4M-6.3%1211%Mixed
2024Q4₩1,144.1M+4.5%10+11.1%₩114.4M-6.0%1010%Competition inflow
2024Q3₩1,136.1M-4.0%90.0%₩126.2M-4.0%0011%Mixed
2024Q2₩1,248.4M+4.4%90.0%₩138.7M+4.4%0011%Growing
2024Q1₩1,060.9M+14.1%90.0%₩117.9M+14.1%0011%Growing
2023Q4₩1,095.1M+0.2%9-10.0%₩121.7M+11.3%0011%Possible recovery
2023Q3₩1,183.2M+5.4%90.0%₩131.5M+5.4%0011%Growing
2023Q2₩1,196.2M-9.6%90.0%₩132.9M-9.6%0011%Mixed
2023Q1₩929.8M+33.0%90.0%₩103.3M+33.0%0111%Growing
2022Q4₩1,093.4M+14.8%10+11.1%₩109.3M+3.3%2110%Growing
2022Q3₩1,123M+14.9%9+12.5%₩124.8M+2.1%0111%Mixed
2022Q2₩1,323.6M+28.5%9+12.5%₩147.1M+14.2%0022%Growing
2022Q1₩698.9M-2.4%9+12.5%₩77.7M-13.2%0022%Possible crowding
2021Q4₩952.6M9₩105.8M1022%
2021Q3₩977.4M8₩122.2M1125%
2021Q2₩1,030.4M8₩128.8M0025%
2021Q1₩716.1M8₩89.5M0125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.